Content Creator

About the Role

Turnberry is hiring a Content Creator to shape how its brands and properties are presented through polished, social-first storytelling. The role centers on producing photo and video content that captures hospitality, residential, retail, events, and guest moments in real time while keeping everything aligned with a luxury brand standard.

The ideal candidate has strong creative instincts, a sharp visual eye, and an understanding of what performs well on today’s social platforms. This position calls for someone who can work quickly, maintain high taste levels, and spot memorable moments before they pass.

What You’ll Be Doing

• Produce high-quality photo and video content on location across Turnberry properties, highlighting experiences, amenities, openings, events, and everyday activity.
• Create short-form videos tailored for Instagram, TikTok, Reels, and Stories.
• Turn seasonal campaigns, promotions, partnerships, pop-ups, and community events into engaging visual narratives.
• Take initiative to identify strong content opportunities without waiting for a formal assignment.
• Be available for events, openings, activations, and special occasions outside standard office hours when needed to capture important moments.
• Work with creative and marketing partners to ensure each brand’s personality comes through while keeping quality consistent across the portfolio.
• Track emerging trends, platform changes, new formats, and user behavior, and bring forward ideas that feel current and authentic.
• Collaborate with property teams, retailers, restaurants, hotel teams, residential teams, and external partners to find stories worth sharing.
• Contribute ideas during campaign planning and creative development to help define how concepts appear across social channels.
• Edit and deliver assets within agreed timelines without compromising creative quality.
• Sort, label, and organize content so it can be reused across future campaigns and channels.
• Make sure all output meets brand, quality, usage, and formatting requirements.
• Keep the content library well structured with consistent file names and metadata for easy team access.
• Perform other job-related duties as assigned by management or a supervisor.

What We’re Looking For

• 2–5+ years of experience in content creation, social media content, videography, or a closely related creative role.
• A portfolio that demonstrates strong photography, short-form video work, editing skills, and a clear creative perspective.
• Comfort using mobile and/or professional camera gear, along with editing software such as Adobe Creative Suite, CapCut, Final Cut Pro, or similar tools.
• Solid understanding of current social media trends, short-form video best practices, and content designed for native platform use.
• Confidence engaging with people on camera and capturing natural, authentic moments.
• Good judgment about what content works for luxury brands and sophisticated audiences.
• Strong organization, dependability, and the ability to manage several priorities independently.
• Willingness to work on-site and travel to Turnberry properties as needed.
• Flexibility to work occasional evenings, weekends, and holidays for events and activations.

The Right Fit

You should be naturally curious, highly observant, and able to notice details that others might overlook. The best fit understands both the speed of social content and the importance of brand standards, and can create work that feels timely, refined, and true to the experience being delivered.

Location

Miami-Fort Lauderdale Area