Manager / Assistant Manager, Market Research

Role Overview

ITC Limited is hiring a Manager / Assistant Manager in Market Research for its Bengaluru location. The role focuses on planning, coordinating, and translating market research into actionable inputs for brands, product development, communication, portfolio decisions, and packaging.

Core Responsibilities

The position involves end-to-end market research support, from framing briefs and overseeing fieldwork to reviewing findings and helping teams apply insights in day-to-day brand and product decisions.

• Work with the brand team to draft the research brief and pass it on to the market research agency.
• Track and review the agency’s fieldwork progress at regular intervals.
• Study research outputs in detail with the Manager – Market Research and assess conclusions against the original brief.
• Keep records and databases updated for retail audit, household panel purchase, brand health tracking, media data, and ad hoc studies.
• Prepare and circulate periodic reports for the brand team and other stakeholders as needed or as per process.
• Review the existing portfolio for each brand or category on a regular basis and identify opportunities for improvement and optimization based on research findings.
• Support brand managers with inputs that help align the product portfolio with customer and market needs.
• Join discussions with brand and product development teams to understand new product briefs and track testing work, including identifying improvement areas from test results.
• Coordinate with the Manager – Marketing Research, brand team, and product development team to recommend changes that help new products and extensions fit market expectations.
• Identify the main communication message emerging from research and share observations with the Manager – Marketing Research.
• Examine communication testing reports prepared by the MR team and provide suggestions to the brand manager, along with the Manager – Marketing Research, so brand communication better reflects customer needs.
• Review packaging test reports to confirm whether packaging aligns with the intended brand message.
• Share packaging-related recommendations with the Brand Manager, in consultation with the Manager – Marketing Research, when adjustments are required.

Required Skills and Knowledge

The role requires a solid grounding in market research methods, fieldwork processes, consumer insight, and data interpretation, along with the ability to influence stakeholders and work with basic statistical concepts.

• Understanding of market research design and fieldwork tools
• Basic statistical knowledge
• Consumer behavior and consumer insight understanding
• Strong analytical ability
• Influencing and stakeholder management skills

Qualifications and Experience

The preferred qualification is an MBA in Marketing from a premier institute. Candidates should have 4 to 7 years of experience in qualitative or quantitative research, gained either in a reputed market research agency in India such as IMRB, TNS, or Nielsen, or in a respected FMCG organization.

Additional Information

This is a full-time onsite role based in Bengaluru, Karnataka, India. No stipend, salary figure, number of openings, joining date, or application deadline was specified in the source.