Assistant Product Manager

About the CompanyHonasa Consumer Limited is a rapidly expanding beauty and personal care company building a portfolio of consumer brands for the future of FMCG. Guided by a focus on honesty, natural ingredients, and safe care, the company serves customer needs through product innovation, stronger value propositions, direct-to-consumer growth, and e-commerce fulfillment. Its brand family includes Mamaearth, The Derma Co., Aqualogica, and BBlunt, and it reaches more than 500 cities across India. The business is supported by investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners.Role OverviewThis position is for an Assistant Product Manager based in Gurugram. The role is centered on supporting brand launches, improving e-commerce performance, and using data and AI tools to accelerate decision-making and execution.Key ResponsibilitiesSupport end-to-end launches for new brands, including Shopify storefront content, category configuration, and launch-day execution.Spot and resolve conversion drop-offs across product pages, cart, and checkout by using heatmaps, session recordings, and A/B testing.Contribute to site speed enhancements through tasks such as image compression, lazy-load review, and Core Web Vitals improvements.Work with GA4 data by building funnels, configuring events, and independently drawing insights from user behaviour reports.Use AI platforms such as Claude, ChatGPT, and Perplexity on a regular basis to research, draft, analyse, and speed up execution across tasks.Must-Have TraitsA strong bias for action with the ability to move quickly, iterate often, and take initiative without waiting for direction.Genuine curiosity about brands, consumers, and the reasons behind buying decisions.Comfort and consistency in using AI tools every day to improve productivity and outcomes.Good-to-Have ExperiencePrevious exposure to D2C or e-commerce environments.Familiarity with Shopify and Meta Ads Manager.Basic knowledge of SQL or BigQuery.Additional InformationThe role is based in Gurugram, Haryana, India and follows a full-time, on-site work model.