Introduction For Make Money
Blogging is a great side gig to earn revenue. People create blogs for various reasons.
They may do it as a hobby to spread information on a particular subject. Some people can use their effective writing skills to form an article.
Sometimes, people tend to promote their business through blogs as well. A study shows that 53% of people use blogging to market their contacts.
So, blogging is a piece of information on a particular subject. It is aimed towards a target audience.
Knowing the right procedure to start a blog serves as a pathway. You can achieve great success by walking on this pathway.
But, not knowing the right way to start blogging will immerse you in the river of myths.
Various myths are associated with blogging-
However, it is not possible to satisfy each individual.
People have different preferences, requirements, and interests.
Thus, bloggers must research the target audience before writing an article.
The content should be able to meet the requirements of the target audience.
For example, let us say you are writing a blog on a sports niche. You should research the target audience before starting to write.
Your target audience includes all the sports fanatics. You should keep their interests and requirements in mind before creating the content.
They give more importance to the number of articles rather than quality.
But, consistency, along with the quality of the content, is crucial in blogging.
This article will describe the way to start a blog in detail.
You can learn how to make money from blogging through a step-by-step procedure.
Before that, let us list down the broad steps you will require to start from the bottom and reach the top.
Here they are:
- Find a purpose to start blogging.
- Decide the niche, or in other words, a broad topic to write about.
- Buy a domain name to go online.
- Buy a web host to make the content and other data publicly accessible.
- Select a user-friendly layout or theme.
- Research topics, keywords, and content to get the maximum out of your content.
- Do basic SEO to start getting at least some organic traffic.
- Analyze the traffic and make future content strategy accordingly.
- Check and improve different aspects of overall improvisations.
Now let us understand each of the above-listed key points one by one-
1) Purpose For Blog Creation
You should always have an incentive or motivation to do something. Without an incentive, you cannot indulge in any field for long.
Hence, before creating your blog, you should know the purpose behind it.
You can realize your purpose of formulating articles by asking the following questions to yourself:
- How can blogging help me in the future?
- What is an interesting topic on which I can write?
- Do I want to practice blogging to earn money?
- Will blogging serve as a catalyst to market my brand?
An individual can have several purposes to start blogging.
Let us have a look at them-
1.1) Information Dissemination
Blogging is one of the finest ways to share your information with the public. This information can relate to your brand, business, a topic, or a field you love.
You can share information through your articles in many ways.
Construct your information in the form of a step-by-step guide or promotional content.
You should know different skills to share your information in the best possible way.
A blogger can create great blogs with a whisk of practical communication skills and creative imagination.
For instance, you are a traveler. You can write articles on multiple destinations. The blogs will act as a guide for tourists.
On the other hand, you may have your own business. In this case, the article will help you market your product or brand and increase its awareness.
1.2) Content Updation
This is the era of digitalization and technological innovations. Technology poses dynamics trends in the environment.
Numerous things can change even when you sleep at night. This compels the bloggers to update their content periodically.
Old content will keep you at a disadvantage from your adversaries. The target audience requires fresh content, which can help them in their functions.
For example, you may create a guide for prospective students to pursue a profession. But, in a span of time, the rules and regulations related to the career change.
In such situations, you should always update your information. No one will go through your article containing outdated information.
This will also tarnish your professionalism for future blogs.
1.3) Content For Others
Blogging does not only mean content for yourself but others as well. This means you can reach out to others by creating blogs for them.
This will help to market your brand and boost your ranking on the search engines.
Higher rankings on the search engines like Google improve your brand's or blog's online image, as well as increase targeted traffic and relevant leads.
It creates a sense of trust and authenticity among readers' eyes towards your brand or blog.
E.g., you may create content for a company. This company can be a law firm, a travel agency, a digital marketing agency, etc.
1.4) Develop A Relationship
Blogging helps you to communicate with your target audience. When you share ideas or opinions, your target audience tends to relate with you.
A blog's comment section allows the readers to communicate with bloggers. They can add their queries, doubts, or feedback to improve your content in the form of comments. By replying to those queries and accepting those suggestions, you can build a connection with them. Communication is a two-way process. A good communication process also fosters credibility and trust between the blogger and the audience. When you share information free of cost with the audience, it helps them. E.g.:
A blog's comment section allows the readers to communicate with bloggers. They can add their queries, doubts, or feedback to improve your content in the form of comments.
By replying to those queries and accepting those suggestions, you can build a connection with them.
Communication is a two-way process. A good communication process also fosters credibility and trust between the blogger and the audience.
When you share information free of cost with the audience, it helps them.
Good quality content attracts a greater target audience. This further leads to a good ranking of your content.
Research shows that 67% of the blogs earn greater leads and 97% have inbound links.
One of the most common reasons for creating a blog is to make money online. Blogging helps you to bring online visitors to your business website.
You can monetize your blog or website once you start getting visitors to it.
Monetization is an act of making money out of something. It is a way to convert something into a source of income.
You should apply effective monetization strategies that align with your blog's present and future goals.
Some of them are as follows-
An article on a specific topic shows your interest in it. It can serve as a significant portfolio during employment opportunities.
You can also pursue blogging as a side gig. This benefits you in numerous ways.
When you create blogs, the prospective employers know your passion and dedication in the respective field. They can verify your skills through blogs. For example, you may be a content writer. To get a work opportunity in a company, you can present your portfolio.
When you create blogs, the prospective employers know your passion and dedication in the respective field. They can verify your skills through blogs.
For example, you may be a content writer. To get a work opportunity in a company, you can present your portfolio.
Blogs serve as the best portfolio. You can show a company the various kinds of articles you had written earlier.
There are different types of niches on which you may have written content. These topics can include travel and tourism, employment and HR, marketing and promotion, etc.
1.7) Personal Branding
Blogs help to build your personal branding. Personal branding serves as an effective way to show your professionalism.
There are several ways to create a personal brand.
Personal brand, simply put, is the professional image that people see of a person. It is a special set of expertise, experience, and personality that a person wants his followers to perceive. In contrast, personal branding is an art of personal marketing. It is a process of promoting people and their careers as a brand. It’s also a conscious effort to impart and showcase your worth to the world. In other words, personal branding is how you market yourself, and a personal brand is the outcome of the process of self-packaging.
Personal brand, simply put, is the professional image that people see of a person. It is a special set of expertise, experience, and personality that a person wants his followers to perceive.
In contrast, personal branding is an art of personal marketing. It is a process of promoting people and their careers as a brand.
It’s also a conscious effort to impart and showcase your worth to the world.
In other words, personal branding is how you market yourself, and a personal brand is the outcome of the process of self-packaging.
However, blogging is the best way to build a brand around yourself.
2) Deciding Niche
A niche refers to the topic around which your content revolves. It is the deciding factor for the success of your blogs.
Hence, choosing a suitable niche will help your blogging career.
There are some things that you should know before deciding your niche. You may lose your target audience in the absence of these features.
Most importantly, a blogger should assess the supply-demand level of different topics.
The law of supply and demand is the market response to the connection between the quantity of available products and services and the price people are willing to pay for it. In case the supply does not coincide with the demand, they should act accordingly. There can be two situations when the demand and supply levels do not align. In the first situation, the supply can be greater than the demand. In this case, the bloggers should not write an article on a particular topic. This is because it will not reap them additional benefits due to low demand. In the alternative case, the supply may be less than the demand. This situation requires bloggers to create articles to match up with the demand.
The law of supply and demand is the market response to the connection between the quantity of available products and services and the price people are willing to pay for it.
In case the supply does not coincide with the demand, they should act accordingly.
There can be two situations when the demand and supply levels do not align.
In the first situation, the supply can be greater than the demand. In this case, the bloggers should not write an article on a particular topic.
This is because it will not reap them additional benefits due to low demand.
In the alternative case, the supply may be less than the demand. This situation requires bloggers to create articles to match up with the demand.
You can fulfill your blog’s requirements by maintaining the gap between demand and supply.
You should pay heed to the following points before deciding your niche:
2.1) Interesting Topic
Many bloggers tend to start writing blogs but lose interest gradually. This is because they do not have enough interest in the niche.
So, you should choose a topic that interests you to create articles.
However, your interest should not be short-term. Such interest will stop you from forming blogs in the future.
Therefore, you should choose your niche wisely.
Let us have a look at the following tips for choosing an interesting topic:
2.1.1) Create List
First of all, you should make a list. This list should contain all the topics that interest you.
It can include as many topics as you like. But, make sure you have a long-term interest in these topics.
Some sample topics or niches for a blog can be:
- Personal finance.
- Investment or the stock market.
- Digital platforms.
- Sightseeing, tour, traveling, and hotels.
2.1.2) Books & Magazines
Reading is a broad niche. It can be further broken down into several sub-niches.
You can focus on the books and magazines you may have read while creating a blog. The categories of these novels will help you know your favorite topic.
Let’s assume you may have read novels like Harry Potter, Divergent, Insurgent, or Allegiant. This proves that your interest is more in drama and fiction.
In this case, you can write articles about your reviews of the novels.
2.2) Past Jobs/Experiences
You can go down memory lane while deciding your niche. This will help you recall your past jobs and experiences.
These jobs will make you realize your skills and interest in a particular field.
For example, you may have been a technical content writer in your past jobs. In such a case, you can focus on a topic in a related field.
This means you can take up software development or technology as your topic.
Accomplishments aid you to gain experience and expertise in a specific field. You can easily write about your accomplishments.
This is because you may have undergone a similar situation and successfully came out of it.
Hence, you can enlighten the readers of your ordeal and success stories.
- You have won many awards in photography.
- The procedure you conducted to gain weight or lose weight.
- The way you successfully fought with your acne problems.
2.4) Conduct Research
You should conduct thorough research after choosing an interesting niche. The research assists you in numerous ways.
The research conduction can be beneficial in many ways.
First of all, you can know the long-term benefits of your topic through research.
Knowing this information is crucial for earning money through your blogs for a longer period.
For example, you should not write blogs on current topics like-
Secondly, the research helps you find the competitive topics of the industry.
E.g., you may like to write about 'cricket.' But, this niche has competition from influential websites.
Thus, you should avoid writing about such subjects.
On the other hand, you can write about 'german shepherds' or 'bulldogs.'
Such topics have low competition because the target audience, i.e., the dog lovers, would be highly interested in reading articles on these topics.
You can use Google Trends to conduct research. It helps you search for different keywords.
It shows you the interest of the audience in a topic according to the key terms.
The interest may be 'constant', 'increasing', or 'decreasing'.
You should avoid writing on a topic which has a 'decreasing' interest. Such a subject isn't in demand and will fetch you fewer earnings.
Therefore, focus on writing on a niche with 'constant' or 'increasing' interest.
2.5) Broad Niche vs. Narrow Niche
Writing for everyone out there in the market is impossible. If not all, writing even for a broader target audience is not a good idea.
Therefore, bloggers should aim to decide on a narrow niche.
Let's say if you think of writing on the dog niche. This is a broad niche and will increase the competition for you.
Thus, you can make your niche more specified. Do this by blogging about a certain breed of dogs such as a 'bulldog.'
If you choose to create blogs on 'human health,' try to write on several precise subjects under that topic.
These topics can relate to- "how to increase your weight?" "how to reduce your weight?" 'healthy eating', 'yoga', 'meditation', etc.
In case you choose to write about 'dance,' you can form articles on varied sub-niches.
These sub-niches may include 'contemporary dance', 'hip hop dance', 'breakdance', etc.
Firstly, search for your broader key term on Google. After you get the results, go to the bottom of the page.
This is the window where many similar results appear. These synonymous results are defined as sub-topics of your main topic.
For instance, you may search for 'blogs' on Google.
In such cases, these results may include - "the ways of creating a blog," "how to earn through a blog?", "how to monetize your blog?" etc.
You can put the search term in the planner. It aids you to check the average monthly searches and the competition level of the topic.
The three types of competition levels are 'low,' 'medium,' and 'high.'
You can choose a topic with a good search ranking and 'low' competition.
Let us suppose a good topic may have 5000 to 10,000 searches per month. It also has a 'low' competition level.
Then, you should consider going with that keyword for your blog.
Research shows that there will be 31.7 million bloggers until 2020.
Hence, a broader topic will pose greater harm than benefits. It will only increase your competition amongst the million bloggers of the industry.
2.6) Find A Profitable Niche
You can know your chosen niche is profitable when you find out whether a brand can advertise it.
There are some ways to choose a profitable topic. It suggests that your topic should be able to sell affiliate products.
Affiliate programs, also known as associate programs, are arrangements for links from an affiliate website or blog that brings traffic or money to their merchant's website.
The merchant site then pays the affiliate site owner a commission according to the number of sales done.
For eg., Amazon's Associates Program provides upto 10% commission to the bloggers.
Let's assume you may write a blog on "famous sports shoes for men." You can sell the affiliate products of Amazon in that blog.
Also, you can monetize your blogs through Google Adsense ads.
3) Choosing A Domain Name
A domain is the name of the website. It is one of the crucial attributes of your blog.
A domain name is your website or blog name. It serves as an address for internet users to access your website. Since we cannot remember websites by their IP addresses, domain names help us to remember them.
You should choose a domain name after keeping some points in mind.
Changing the domain later is a hectic process. It includes transferring your website from the old domain to the new domain.
Make sure to satisfy the following points before creating a domain:
A domain should have the keywords related to your niche. This will improve the ranking of your blog in the Google search engine.
A keyword or a key phrase is simply a term used for searching for any information on the web. A set of keywords define the content on a website or blog.
A domain with the required keywords also gives an idea to the users. This idea relates to the topic of your articles.
3.2) Use ‘.Com’
‘.Com’ is the oldest and most extensively used phrase of a domain. It helps to build the credibility of your brand.
However, nowadays, there are various other phrases like .org, .blog, .ninja, .net etc. You should avoid using such phrases.
The less knowledgeable audience mostly tends to type ‘.com’ in a domain. So, it is likely to increase the target audience visiting your website.
Let’s suppose your domain name may be “efa.ninja.” A person who has less knowledge of the field may search for your website.
He or she may type “efa.ninja.com.” This name will direct the users to an error page.
Hence, you can lose your prospective customers or leads.
3.3) No Hyphens
Do not put hyphens in the domain. Generally, domains with hyphens are spam or contain malware.
Besides, a domain with hyphens can lead to typos from the users. It becomes difficult to type the domain with it.
Sometimes, the users may also type the name of the site without the hyphen. In such cases, they may land up on your competitors’ website or a similar website.
For instance, your domain name may be “bestt-shirts.com.” Your industry competitor may use the name “besttshirts.com.”
Due to confusion, the users may land on the competitor’s website.
Make sure to keep your domain name short and crisp. It is better to keep it below 15 characters.
A long domain name is difficult to remember, and the users may commit typos while searching for it.
Do not make your domain defined to a particular topic. This will inhibit your growth in the long-term.
Let us assume you may be operating an e-commerce website. The domain of the website may be “kidsshoes.com.” In the future, you may sell kids’ clothes along with shoes.
Consequently, this domain name is likely to contradict your future performance. You can rather keep the domain name as “kidsproducts.com.”
3.6) Easy & Unique
A domain name should be easy to pronounce and spell. Such a domain can easily be shared orally.
Moreover, it is easy to memorize by users.
You should also create a catchy and unique domain. Make sure that it is not a trademark.
A unique domain entices users.
Thus, it creates a permanent image on the audience’s mind.
3.7) No Double Letters
Double letters in the domain can lead to typos. Therefore, it will reduce the traffic visiting your website.
For example, you should avoid using a domain like “dresssimple.com.”
3.8) Name Generators
Research shows that there are more than 360 million registered domain names.
So, you may think that all the unique names have already been allotted to infinite websites.
In that case, you can create a domain name using a “name generator.”
4) Choosing A Web Host
Once you have decided on your website’s domain name, choosing the web hosting is the next step. Integrating the services of the right web hosting is very critical.
As its name suggests, web hosting hosts all the files required for a website to go online. It also provides technologies and resources to the organizations or individuals for their website to be viewed on the internet.
The services are affected by several factors like, initially, you may not need more horsepower.
There is intense competition in this field. Hence, you can receive good quality at a low price.
Make sure to choose a host with a good track record. Such a web host helps you to create a credible site with high engagement.
Wrong choices may lead to multiple issues. These include security problems, blog crashing, or slow speed.
Additionally, switching to another host is a daunting task.
Certain features can help you choose the right web hosting services.
Here are some quantifiable attributes of good web hosting:
The users give preference to a fast website.
Research verifies this fact. It shows that a business already loses 25% of the prospective customers if the websites take 3 to 4 seconds to load.
An excellent performance means that web hosting should have a minimum uptime of 99.94%.
Web hosting services should provide different offers to users. Such offers relate to excellent customer support.
The hosting companies can include various WordPress experts in the team.
On the other hand, they may integrate excellent hosting services and provide 24 by 7 customer support.
Usually, people who initiate their careers in blogging do not want to break their banks. Therefore, you should aim for a web host that provides excellent services at low prices.
Many hosting services have cheap starting plans. These plans assist people in publishing their small or medium-sized blogs.
Hence, they are perfect for the starters.
4.4) Best Web Hosting Services For Blogging
Below are some of the best web hosting services-
WordPress. It has an uptime of 99.99% with an easy-to-use interface.is an excellent hosting service recommended by
The service has excellent customer support, which is available 24 by 7.
There is a 60% discount on the services due to its partnership with Blog Tyrant.
One of the special attributes ofis its 30-day money-back guarantee.
The service is credible and affordable.has more than two million websites globally.
The average loading time ofis 461 milliseconds.
Another advantage is the pre-installed WordPress feature of the service.
It also provides free web migration. This means that the user can switch from another hosting company towithout additional expenses.
The cost of hosting is $2.75 per month.
4.4.2) A2 Hosting
WordPress-optimized.is an easy-to-use web hosting service. The hosting service provides free site migration besides being
It promises 20 times faster speed.also provides good security to the users along with excellent performance.
The shared hosting plans even have Turbo servers.
has received many awards, and it proffers 99.9% uptime.
The support team of the hosting service is known as Guru Crew. This team is available 24 by 7 for the customers.
The hosting also provides unlimited data storage and sharing capacity to the users. You can enjoy free Solid-state Drives (SSD).
The starting cost is $2.99 per month. There is a 30-day money-back guarantee for this hosting service.
Since 2007, it is cent percent carbon neutral.
is the leader for providing web hosting services. It ensures maximum security to the users.
This is done by providing SSL certificates. These certificates contain the credential information of the users.
Another specialty of the hosting service is its affordable costs. The plans start from $2.75 per month.
You can choose any plan according to the hosting you want.
Apart from the monthly hosting, you can also get the 36 months hosting plan for which you will have to pay for 3 years in advance.
has an easy-to-use interface. You can quickly set up your website in a few minutes.
However, it is a possibility that you may face issues while using the hosting service.
In such cases,has excellent customer support. This service is available round-the-clock.
You can have a word with the experts over a call or live chat.
has a special feature that keeps it at an advantage over the competitors. They provide a 45-day money-back guarantee to their customers.
So, there is no problem even if you are not satisfied with their services. They can give you a refund within 45 days.
WordPress also recommends it to users.is a reliable web hosting platform.
Today, more than 1.5 million websites hire the services of. The hosting services provide unlimited storage to users.
You can seek customer support in case of any doubt. Customer service is available 24/7. Sometimes, you can even have a live chat with experts.
maintains the credibility of the users’ information. They provide SSL certificates to the users for this.
The web hosting service is easy-to-operate and understand. You can run all the functions from the ‘left sidebar’ of the home screen.
The facility of preparing backups is also accessible to the users.
All such features are available at very affordable costs. The ‘single-site’ plan is $3.95 monthly. The ‘unlimited site’ plan is $4.95 per month.
You can even get the cloud hosting services at this cost.
offers a 97-day money-back guarantee, which is better than any other hosting. Thus, you can get a refund in case you do not resonate with their services.
This hosting service has a Solid-state Drive (SSD). It also uses the Content Delivery Network (CDN). Both these features help the website to load faster.
The web hosting company started its backup feature in 2015. It also provides unlimited data storage to users.
But the benefits ofdo not halt here.
You can even procure additional security features. Though, these features are given at extra prices.
is built on Linux containers.
You can seek expert advice in case of any issue regarding usage. The customer service is available round-the-clock.
Its uptime guarantee verifies the high performance of the service.guarantees a minimum uptime of 99.99%.
provides web hosting services with many features. The special quality of this service is that it is very cost-efficient. Other services provide the same features at a greater cost.
The entry-level plan is $0.99 monthly. Whereas the premium level plan is $2.59 per month. VPS hosting is $3.95 per month.
hosting service is high-speed due to the cache manager. It guarantees you an uptime of 99.9%.
You can contact customer service if you face any problem while operating it. Responsive support is available all day and night.
The speed is facilitated due to the presence of the Content Delivery Network (CDN).
The cloud hosting plan offers many benefits to users. You can get a free daily backup in this plan.
The users get free SSL for life by procuring cloud hosting. This SSL ensures the security of the users’ data.
, a reliable web hosting service. It ensures maximum speed to the users.
You can verify the company’s credibility because it is a large-scale company with more than 500,000 customers in over 120 countries.
has powerful security and responsive customer support.
It is best for WordPress websites. The users can perform daily backups and get a free site migration facility.
Other special features of theinclude-
- Usage of CDN (Content Delivery Network) to provide faster loading time.
- Facilities of daily backups. This ensures the security of data.
- WordPress plugins. updates your
- It provides SSL certificates to the users to ensure the security of their data.
- The 60-day money-back guarantee is given to the users.
You can reap the advantages of these features. All you need to do is to get a hosting plan.
The cheapest WordPress hosting plan comes at $25 per month.
is one of the best web hosting services. It proffers excellent cloud-based web hosting services.
It is a good hosting service to launch your website.
has a staff of more than 30 members. The staff has launched more than 25,000 web applications and 12,000 servers.
It provides effective speed and performance.
Your data gets full security from.
You can even sign up for a free 3-day trial. The plan of this web hosting service starts from $10 per month.
5) Choosing A Theme
A theme describes the appearance and presentation of your WordPress website. So, a relatable theme can attract the target audience towards your site.
There are two types of themes- Free and Paid.
Changing themes is very easy. You can find free themes from the WordPress 'Themes' directory.
All you need to do is open the 'Admin' area and click on 'appearance.'
From there, you can choose the 'themes' option. Select any one of them according to your site's requirement and the topic of the blog.
WordPress even has some specific themes for a particular subject, such as photography, travel, or lifestyle themes.
Apart from this, the themes also include three parts. These parts combine the WordPress templates, style.css files, and functions.php files.
You can modify your themes by making changes in the functions.php files.
All you need to do is to integrate different codes in the file. The differences in the themes are due to different style.css file.
Choosing the right theme has a direct impact on your website.
You should take care of the following points before choosing a theme-
The theme depends upon your niche and its requirements. For example, simple blogs will require themes with less design and pictures.
But, other blogs may require themes with vibrant animations and pictures.
5.2) Customer Support
The paid themes should have the facilities of customer support for the users. These facilities help the users to interact with the specialists.
They can communicate with them in case of issues with the theme. Support services can help customers using various guides or emails.
In cases of free themes, the support provided to the users will be less.
Themes should also have the feature of regular updates.
This helps the websites to align with the modified trends of the environment.
5.4) Code Quality
Code quality can be defined by some important characteristics such as readable, reliable, reusable, and secure.
Poor quality codes and standards affect the performance of the website.
They may fill junk in your database or facilitate the entry of malware.
A website also functions slower in case of bad quality of the codes.
There are two ways to combat the issue of bad quality standards:
- The first process helps to get good code quality in the paid themes. The users should ensure to acquire the themes from credible providers.
- The second way relates to free themes. In such cases, the users should download the themes only if they have thousands of downloads.
5.5) Other Attributes
The bloggers can also make sure to see other properties according to their requirements.
The theme should be cent percent responsive to mobile phones.
Lots of research shows that the usage of mobile phones has increased.
So, a website that can be operated easily on mobile phones has a greater target audience.
Hence, it stands at an advantage from your adversaries.
Furthermore, the website theme should be customizable. It helps the user to change the color and look of the homepage.
He or she may do it according to the content and the topic of the blog.
6) Keyword, Topic & Content Marketing Strategy
Creating websites and blogs should not be the sole aim of any blogger. He should invite the audience to read the articles after publishing them.
You can do this through effective content marketing strategies.
It is a long-term approach to review your business and customer needs in a way your content will cater to them.
Content marketing strategy is also the procedure of building a robust relationship with your target audience by providing them with compelling and relevant content consistently.
Research shows the importance of a content marketing strategy. 60% of the organizations with written content marketing strategies are doing effectively in this field.
Whereas, only 32% of the organizations with verbal content marketing strategy are doing efficiently in the field.
A written content marketing strategy proffers many other benefits.
First of all, it prevents you from making the wrong investments. Wrong investments lead to additional expenses for the company.
Secondly, a written content marketing strategy helps you write on the most suitable topic.
Therefore, a content marketing strategy serves as a guide for individuals.
You can create a content marketing strategy by the steps mentioned below:
6.1) Determine Your Goals
Before creating a content strategy, know your objectives. The goals and aim will help you to create content accordingly.
Different types of goals which an individual may have are-
- Generate leads or increase sales.
- Drive greater traffic towards the blogs.
- Build your business brand.
- Educate the users through appropriate information.
Let us assume your goal is to educate the users. In such a case, you will not try to integrate numerous keywords in the content.
Rather, your focus will be to provide as much information as possible.
6.2) Understanding Target Audience
Bloggers write blogs for the target audience. Thus, the content should satisfy the needs and requirements of the audience.
In an alternative case, the audience might not read it. Therefore, you should cognize the audience by satisfying their desire for knowledge.
You can know your target audience by researching them. First of all, you should know the several social media platforms which your audience uses. Secondly, research to comprehend the type of content enjoyed by the users. You should know about the age, interests, and demographics of your target audience. This will help you to mold the content accordingly.
You can know your target audience by researching them.
First of all, you should know the several social media platforms which your audience uses.
Secondly, research to comprehend the type of content enjoyed by the users.
You should know about the age, interests, and demographics of your target audience.
This will help you to mold the content accordingly.
6.3) Content Calendar
A content calendar helps you to create content in an organized way. You can make updates and publish the content on time through the content calendar.
It also enables you to publish blogs regularly at the best time.
Some content calendars may have additional features like the software Trello. It helps you to know the people working on different tasks.
The notifications remind you of the deadlines and pending tasks.
Another tool that can help you to create a content calendar is Google Calendar.
6.4) Right Keywords & Topics
In this digitalization period, almost every individual owns a smartphone. They can surf the website and social media with the help of a device.
Moreover, as we all know, the coronavirus is posing challenges for people worldwide.
People are trying to reduce the harmful impact on their businesses.
For this, they have increased the usage of digital platforms. Many people are searching for information from the web.
The bloggers can reap the benefit of this. They can identify the words which the users search for in search engines.
These words are known as keywords.
The keywords help the users to get information on a particular topic.
6.5) Effect Of Keywords On The Content
The keywords help you to answer the questions of the users. Thus, you can integrate keywords into your content.
This will expedite giving the right knowledge to the target audience.
The keywords tend to increase the organic traffic visiting your website.
Thus this will help you to rank higher on the search engines.
6.6) Finding Keywords
Now you know the importance of keywords for content.
But how to know the suitable keywords for your content?
There are many tools out there in the market.
They help you to search for suitable keywords according to your needs.
One such tool is the Moz Keyword Explorer.
There are two ways to look out for keywords in this tool.
First of all, you can type a term to search for keywords. Keywords similar to the given phrase will appear on the screen.
Secondly, you can type the name of the website or the page. All the ranking keywords of this website will appear on the screen.
You can use the 'filter' option to optimize your search further. By clicking on the 'are question' filter option, you can get several phrases.
These terms are in the form of questions. The questions help you to create content by answering them.
6.7) Choosing Keywords
You cannot add the whole list of keywords found by you. Instead, you should choose some specific keywords according to diverse requirements.
These requirements are as follows:
6.7.1) Target Audience
First of all, you should make a list of your target audience. Let’s suppose you may be writing blogs on dogs.
Hence your target audience will consist of dog lovers. You can make your list more detailed.
Do this by adding the age, interests, and culture of the target audience.
Then you can align your keywords according to the requirements of the target audience.
Comprehensive research will help you in this regard.
You can have a better knowledge of the terms searched by the audience with the research.
6.7.2) Keyword Difficulty Score
Multiple phrases and terms have different difficulty scores. You can know the difficulty score of a term using a keyword explorer.
A keyword difficulty (or keyword competition) score determines the easy keywords for your site to compete for. It shows you how hard or easy your target or focus keyword is to rank in organic search.
People generally initiate their career in blogging.
So in the starting, the keyword difficulty score can range from 20 to 30 or even lower.
6.7.3) Search Volume
Search volume refers to an estimation of the searches of a keyword. The search volume shows results according to a month.
It is good to use keywords with a greater search volume.
Though quantity does not equate to the quality of the keywords.
Therefore, you can even use the key terms with lower search volume.
However, they should be suitable for the context of your material.
6.7.4) Usage Of The Keywords
In the past, Google algorithms were not much stronger. Therefore, the websites could rank easily among the search engines.
But now, ranking in the search engine is a daunting task. You should have keywords in the content.
Moreover, these keywords should add significance to the information.
This means people should get satisfied with the knowledge of your content.
You should not create a separate page for each specific keyword. A single page can have any number of key terms.
Get an idea of how to add these phrases to the content before creating a blog. The keywords should blend with the content to add value to the information.
You can even check the pages of other competitive websites. This will help you to understand the usage of the phrases.
6.8) Creating Content
You can also hire the services of a content writing team or a content writer to enrich your brand further. They are highly professional with great skills in creative writing.
Let us say that you have a digital marketing agency. You need to write a blog on your website.
This is a promotional blog which will help you to get clients and leads. You can hire a bunch of skilled content writers to do the job.
Content writers have experience in the writing field. By knowing about your business, they can write intriguing information about it.
Such information will compel the clients to hire your services.
With this research, they can match up your experience in the field.
They can write about how you helped other similar businesses to achieve great heights.
7) Basic On-page & Off-page SEO
SEO stands for Search Engine Optimization. It helps a blog to stand out from the pool of competitors.
You should integrate effective on-page and off-page SEO in your content.
This will help to attract higher organic traffic towards your website.
Both the users and the search engines can identify highly-optimized content.
Thus, SEO serves as a medium of communication between humans and robots.
The target audience searches for a blog for two reasons. First of all, they may want to satisfy their thirst for knowledge. Secondly, users may want to make a purchase digitally. In both cases, you need to know the importance of efficient SEO.
The target audience searches for a blog for two reasons.
First of all, they may want to satisfy their thirst for knowledge.
Secondly, users may want to make a purchase digitally.
In both cases, you need to know the importance of efficient SEO.
Search engine optimization is of two types. These two types are the ‘on-page SEO’ and ‘off-page SEO.’
Let us take a look at both of them-
7.1) On-page SEO
As the name suggests, on-page SEO is directly related to a website. It includes several features performed to attract greater traffic towards the website.
These aspects directly relate to the performance inside your website.
The keyword, topic, and content marketing strategy are helpful in on-page SEO techniques.
Numerous examples of on-page SEO are:
- An optimized URL and topic of the blog.
- Various interlinks and external links.
- Fonts and text style like Calibri, Arial, bold, italic, underline, etc.
- An easy-to-navigate blog.
- The quick loading speed of the website.
- Cent percent mobile responsive website.
- High-quality Content- The content should have suitable keywords. These keywords should not alter the meaning of the information. Rather, they should answer the question of the users.
- Image Optimization- It includes the name, size, and content of the image.
7.2) Off-page SEO
The off-page SEO includes the SEO techniques performed outside the website. It refers to the several links, share, mentions, etc. of your blog.
Off-page SEO is considered as a passive practice. This is because it does not directly relate to the content of your blog.
The users reach your blog by sharing a good word about it.
Thus, off-page SEO aids on-page SEO. It helps in the content marketing strategy of the blog.
This process will assist in enhancing the visibility of your blog. The enhanced visibility can facilitate a good ranking of your website.
Off-page SEO and on-page SEO are complementary.
The on-page SEO relates to the high-quality content of the blog. It is an active SEO process.
In the absence of content, you cannot perform the off-page SEO.
Although the content is of no use without the off-page SEO.
In the absence of a content marketing strategy, your content will not reach the target audience.
Thus, there will be no shares, links, mentions, or social media visibility of your content.
However, search engine algorithms may change over time. This will affect your on-page SEO strategy.
But the off-page SEO strategy remains unaffected by it.
The off-page SEO policy works by sharing the content with the users. It has no relation to the algorithms of the search engine pages.
You can perform off-page SEO using the following features:
7.2.1) Social Media
The power of social media is inevitable. High-quality content spreads like a fire on digital platforms.
Google also recognizes the power of social media. It ranks the website according to their social media strength.
Similarly, Google algorithms give importance to the mentions on social media.
They consider these mentions as links.
Subscribers, shares, and likes are your assets on a social media platform.
You can earn these assets on any social media platform. The choice of the platform depends on your target audience.
New subscribers relate to leads or prospective customers.
You can build your social media power by the following tips-
184.108.40.206) Be Responsive
Communicating with your followers helps to build a relationship with them. It expresses your concern for your target audience.
The audience may connect with you for numerous reasons.
They may want to appreciate your work or clear their queries.
You can win their trust by helping them. You should respond to the comments on your posts and direct messages in that regard.
220.127.116.11) Strong Connections
The saying “birds of a feather flock together” never gets tarnished. Maintaining strong connections on social media platforms will help your business.
These connections can share a good word about your brand.
The audience is likely to get affected by a good word of mouth referral.
Sometimes the connections can benefit you in knowing marketing techniques.
Influential people following you will also enhance your brand.
18.104.22.168) Monitor Your Performance
Your sole aim should not only be to create social media accounts. You should monitor your performance on them as well.
For example, check out your mentions and shares daily.
There can be situations when your online presence is not robust.
In such cases, you need to alter your off-page SEO techniques.
7.2.2) Lead Generation Forms
People can mushroom their business through lead generation forms. The lead generation forms appear on the screen when an individual opens a website.
Such forms relate to the brand of the website.
They aid in presenting information relating to the business.
Once the individual enters his or her email address, the information is given through the form.
This information can be in the form of a PDF, an ebook, or some special courses.
Thus, a blog can serve as a lead magnet for the business.
Lead generation forms are also synonymous with the RSS subscription box. RSS stands for Rich Site Summary.
So, these SEO methods are crucial to gain regular customers.
People who regularly visit your customers are better than an irregular audience.
7.2.3) Blog Commenting
Blog commenting is one of the best off-page SEO techniques. It helps to attract organic traffic towards your website.
However, many people confuse blog commenting with black hat SEO.
Black hat SEO is an illegal practice.
On the other hand, blog commenting is a legal practice.
But it should be done only in a white hat manner.
You should promote your brand with relevant information to maintain white hat SEO.
White hat SEO means optimizing your website or blog ethically and correctly. It's the use of techniques and strategies to focus on a human audience by providing quality content.
If we do SEO following all the guidelines provided by different search engines, then it's white hat SEO
Otherwise, if we try to manipulate those guidelines and use the loopholes present within them, then it's a grey hat or black hat SEO based on the severity of actual practice or guideline broken.
In comparison, black hat SEO is basically the exact opposite of white hat SEO. It relates to the methods and approaches to getting higher search rankings by breaking search engine rules.
7.2.4) Forums Posting
Posting on forums is a good off-page SEO procedure. It assists in promoting your blog and website.
You can provide answers to the questions of the users on such forums.
This will help you to sell your brand.
But do not advertise your blog bluntly.
Make sure to provide high-quality information.
You can build the trust of the users by answering correctly.
8) Traffic Analysis
Traffic analysis is the next step after publishing your blog. You cannot just sit after publishing your blog.
Analyzing the performance of your work is crucial.
In the case of low performance, you can improve your mistakes.
A good performance states that you are walking on the right path.
Traffic analysis is the best procedure to assess the success of your blog.
It shows you the amount and type of traffic visiting your website.
This information is helpful in several regards.
It lets you know the success of your content marketing strategy and SEO techniques.
8.1) Types Of Traffic On A Website
Initially, your blog may sight four types of traffic.
8.1.1) Direct Traffic
People may search for your website by typing the URL or domain name. These people come under direct traffic.
8.1.2) Organic Traffic
Organic traffic includes searches from all search engines. People may use different search engines to find information.
8.1.3) Social Media Traffic
You can promote your blog or website on social media. This is done through off-page SEO.
Many people may visit your website from this promotion. These people come under the heading of social media traffic.
You can get the audience from varied social media platforms.
8.1.4) Referral Traffic
Sometimes, other websites may advertise your blog or website. They may integrate the link of your website in their articles.
This is known as a referral link. Many people may come to your website through these links.
That audience comes under this referral traffic.
Knowledge of the type of audience is critical.
It will help you to conduct search engine optimization accordingly.
8.2) Tools Used For Traffic Analysis
Numerous tools can help you in the process of traffic analysis.
The three common tools are following-
8.2.1) Google Analytics
Analytic services are essential.
They determine the ROI (Return On Investment) of your content marketing strategy.
Google Analytics can give you answers to distinct questions.
These questions may include-
How the users find your website?
How do they use it?
How often do they visit it?
Before using Google Analytics, you should give permission to the tool to use your own blog or web page. This consent will aid the tool to get information about your website.
You can do this by typing the 'tracking code' on the blog pages of your website.
This 'tracking code' accommodates Google Analytics to track data on your website. The data is in the form of a coding language. The language gives information about the activities of users.
The code also serves another purpose.
It creates cookies on the users' screen. Cookies are used to create an anonymous ID. The ID serves to get information about the activity of the visitors.
Google Analytics helps to know the 'ABC' process. ABC stands for Acquisition, Behavior, and Conversions.A- Acquisition
The acquisition lets the bloggers know the source of their audience. For instance, you may want to know information about organic traffic.
You can learn which search engine provides maximum organic traffic to your blog.
To know this, click on the 'source view.' Similarly, the 'reference view' helps you to find the reference source of the audience.B- Behavior
As the name suggests, behavior helps to obtain the activity of the users. It can include the average time spent on the website or the bounce rate.C- Conversions
Conversions tell the number of people who convert into your regular customers. It lets you attain the sales generated from the prospective leads.
8.2.2) Google Search Console
Your website can rank on the search engine pages even without signing up.
Google Search Console helps in infinite ways.
You can check the visibility of your website using this tool.
Essential features which you can identify using Google Search Console involve:
- Internal and external links related to your website.
- Any issues on your site.
- Set a domain for free.
- It provides the utmost security. You can check the entry of any malware on your website.
- The traffic appearing on your website.
- The keywords which aid the people to land on your page.
- It lets you check the speed report of your website. You can do this by using the Chrome user experience report tool.
8.2.3) Open Web Analytics (OWA)
This is another open-source software. It assists you in evaluating the visibility of your website.
The tool is written in PHP. The usage of my SQL database gives it certain benefits.
It makes it compatible to run with an AMP solution stack. The software is licensed under GPL.
It helps to estimate the data of websites.
You can assess the way the traffic visits your site.
Open Web Analytics is customizable.
This means you can use it according to your requirements.
The uses of this tool are as follows-
- It helps you to track your competitors' growth. With this record, you can modify your strategies.
- It gives you extensive reports, metrics, and dimensions related to your site.
- The tool protects your privacy. It has multiple privacy controls.
- OWA gives detailed usage of your web page. It even tells the usage of previous and the next web pages.
This tool also helps you to recognize the keywords searched for by the audience.
This information is beneficial.
Plus, it enables you to optimize your SEO techniques.
You can improvise on your blogs after estimating their performance. Improvisation means an improvement in the defects and shortcomings of your website.
It makes you learn from your mistakes so that you do not repeat them in the future.
This is a technological era. Countless updates are made almost every second.
So, improvisation also exhibits to update your blogs.
Updating means making changes in the blogs by refining it.
These changes are made according to the modified requirements of the target audience.
You can improve your blog or website using the below-mentioned tips-
You should make changes to post fresh content on your blog. This will help you to gain more organic traffic.
Consistent bloggers are likely to be more successful than inconsistent ones.
Consistency relates to regular blog writing.
The importance of consistency is even verified through research. The research was conducted amongst two businesses.
Business A posted regular content more than once per week.
At the same time, business B posted content once a month, irregularly.
Henceforth, Business A received twice more subscribers than business B.
9.2) Focus & Dedication
You should give full focus on your blogging. This will help you to achieve your goals.
Never forget ‘the four-word procedure’ that encourages you to achieve success.
This strategy aims at ‘Learning,’ ‘Practicing,’ ‘Implementing,’ and later, ‘Improvising.’
You should have a definite purpose, passion, and dedication in your heart.
This will help you to reach the zenith of success.
9.3) Call To Action
It can be possible that you do not integrate a ‘call to action’ feature in your blog. But this attribute is vital.
It allows you to convert the leads into regular customers.
Sometimes, the users may come to your website. However, they may not know what to do next.
In such cases, they can leave your website in just a click. Thus, a 'call to action' option serves as a guide or a plan for the users. It lets them communicate with you.
You can incorporate this option in your blog. Such a 'call to action' button can refer to your LinkedIn account, Twitter ID, or even an email.
The users can interact with you through these addresses. If they have an interest in your business, they may clear out their queries from you.
9.4) Avoid Grammatical Mistakes
Grammatical mistakes pose severe consequences to your blogs.
First of all, they exhibit bad on-site SEO. This further affects the readability score.
A readability score is a metric to check how easy is the content or text to read. It measures the level of education a person will need to read a piece of text easily.
There are multiple ways to assess the readability of content. One such test is the Flesch-Kincaid test according to which an average score between 50-60 out of 100 is considered readable for a general audience.
The readability score and grammar punctuations have a crucial impact on a website.
They can affect your ranking on the Google search engine pages.
Moreover, grammatical errors and typos also display your unprofessionalism.
It will leave a bad impression on the users.
They do not like to visit websites with many grammatical errors and mistakes.
The reason is that such content is difficult to read and understand.
This is an age of technological upgradations.
So, many tools can help you to avoid grammatical mistakes.
For example, you may use thesoftware. It is free to use.
By installing thekeyboard, you can check the grammatical errors and mistakes.
You can also get the ‘premium’ plan at an additional cost.
There are innumerable websites to check the readability score. One such website is Data.yze.
This website has certain features.
It helps to know the readability of unlimited words.
You can even check the percentage of passive voice sentences or difficult words from it.
9.5) Right Strategy
The traffic analysis may tell you the weak points of your blogs. In this case, you should alter your strategy.
Form a technique that helps you to monetize your business.
You can improvise on creating compounding articles.
The compounding effect of articles means that you share your content to increase the leads.
Once you create compelling content, it ranks on Google search engines.
The content of a blog serves as a soul to the business.
The visitors will switch off from the website in a click in the absence of good content.
Though high quality and promotional content will lead them to become regular clients.
Hence, it is the content that supports the business to build the audience.
Make sure to keep your content unique.
Any plagiarism will decrease your credibility.
Giveaways are a special technique to increase your organic traffic. They serve as an incentive for the people.
In the case of favorable giveaways, leads can become your clients.
Research shows the importance of giveaways. Giveaways helped a business to get 125% more email subscribers.
9.8) Website Loading Time
You can improve the loading time of your website. For this, check the loading time in different browsers.
9.9) Reply To Comments
Many people may come to your website. You should interact with them to make them your regular customers.
The comment section is the best way to communicate with your target audience.
Therefore, you should always reply to your customers.
Replying will let you resolve their inquiries.
The above guide will help you to create a blog.
Creating and publishing a blog is not enough.
You need to create great strategies to promote it.
A right whisk of strategies, techniques, and tools will help you in blogging.
The tools decide the security and loading time of your website.
A web hosting service or tool that can provide you with a backup should be preferred over others.
The right domain name decides your target audience.
Determine your niche of interest before formulating an article.
While writing a blog, your sole focus should be on it.
Take care of the content, techniques, and other advertisement strategies.
At last, you can publish your blog.
After publishing it, there are other features that you must take care of.
Bloggers need to analyze traffic.
The performance helps them to improvise and adopt new strategies.
Now, you are ready to create your blog!