Content Creator

About Woolworths Group

Woolworths Group is a large, purpose-led organisation with 200,000+ people and a shared mission to create better experiences for a better tomorrow. The business serves more than 24 million customers every week and encourages fresh thinking, inclusion, flexibility, and growth across the group.

The Greenhouse Collective is the in-house creative hub for designers, producers, and creative specialists within Woolworths Group. Working as part of the Brand and Marketing team, it brings together internal talent and agency partners to help the business deliver strong creative work and solve marketing challenges.

Role Summary

As a Content Creator, you will help shape the digital voice of major Australian brands by producing platform-led social content that drives engagement, strengthens community, and supports customer outcomes. This role combines hands-on production with strategic social thinking and requires someone who can move confidently between creativity, execution, and stakeholder engagement.

What You’ll Do

• Create short-form video content from end to end, including filming, editing, and production for formats such as Reels, TikTok, and Stories using tools like Premiere Pro, CapCut, and Photoshop.
• Operate comfortably both behind the camera and on camera, including directing talent or crew and presenting on screen when required.
• Develop platform-first content ideas that align with campaign goals, and write effective captions, scripts, and on-screen copy that fit the brand voice.
• Keep up with social trends, digital culture, and platform algorithms, and use that knowledge to inform content that performs well.
• Review native analytics and use performance data to improve creative output and prepare updates for stakeholders.
• Present and justify creative concepts clearly to senior leaders and marketing partners.
• Manage social content calendars while remaining flexible enough to respond to cultural moments or changing business priorities.
• Test emerging tools, technologies, platforms, and AI solutions to improve production speed and creative quality.

What You Need

• At least 4–5+ years of experience creating social media content, supported by a portfolio that demonstrates strong video editing, filming, and design ability.
• Strong knowledge of social platforms and online communities, especially Instagram, TikTok, Facebook, and Pinterest.
• Advanced practical skills in Adobe Premiere Pro, CapCut, Photoshop, and Canva.
• Ability to interpret analytics and customer insights and turn them into content that feels relevant and performs strongly.
• Excellent organisation, resilience, and the ability to handle multiple projects in a fast-moving environment.
• Collaborative communication style with confidence working across creative, marketing, and cross-functional teams.
• A degree in Media, Marketing, or Digital Arts is a plus, as is experience with retail, FMCG, or consumer-facing brands.

Work Environment and Benefits

• Hybrid working is available, with 3 days in the office and flexibility to work from home on the remaining days.
• Office locations include Surry Hills or Norwest.
• The role offers exposure to a large, complex business with broad career opportunities.
• Wellbeing support includes access to the Sonder app 24/7.
• A progressive leave policy provides more time for personal priorities.
• Team discounts are available across Woolworths Group brands, along with a rewards program that recognises purpose-driven work.

Culture and Inclusion

Woolworths Group promotes diversity, equity, inclusion, and belonging. The company aims to create a workplace where people can do their best work, feel that they belong, and grow to reach their full potential.

Additional Information

This role is described as a high-impact position that supports teams serving the wider community. The organisation emphasises flexibility, in-person collaboration, and remote working balance as part of its working model.