Search Engine Optimization (SEO) Internship

About the Brand

House of Virasat is a premium kidswear label focused on making childhood feel stylish, comfortable, and confident. Drawing inspiration from modern streetwear and using high-quality fabrics, the brand designs clothing that helps children express their individuality with ease. Its range features oversized fits, playful aesthetics, and durable quality, combining contemporary fashion with everyday wearability.

The brand’s philosophy is built around the idea that every child has a distinct story, heritage, and future. Through its collections, House of Virasat aims to encourage self-expression, creativity, and confidence, offering more than apparel by creating meaningful experiences for the next generation.

Role Overview

This internship is aimed at strengthening the organic reach of CuddleMinis by improving search visibility, keyword performance, site health, and domain authority through a mix of on-page, technical, and off-page SEO work.

Month 1: SEO Audit and On-Page Optimization

The first month focuses on understanding the website in depth and fixing core on-site issues. The intern will carry out a full SEO audit, study competitors, prepare keyword research, and compile a technical SEO report.

• Conduct a complete SEO audit of the website.
• Prepare a competitor analysis report.
• Perform keyword research and document the findings.
• Create a technical SEO report.
• Optimize meta titles and meta descriptions.
• Refine H1, H2, and H3 headings.
• Improve URL structure and internal linking.
• Optimize image ALT tags.
• Identify and fix broken links.
• Review robots.txt and submit the XML sitemap.
• Check Google Search Console and Google Analytics for SEO insights.

Month 2: Off-Page SEO and Authority Building

The second month is centered on link-building and strengthening the brand’s online authority through varied off-page activities.

• Build links through social bookmarking and business directory submissions.
• Create profiles and submit articles, blogs, PDFs, PPTs, and images.
• Work on Web 2.0 properties, forums, Q&A platforms, press release submissions, and video sharing.
• Develop business listings and other backlink opportunities.
• Target deliverables that include 3,000+ backlinks in total, along with 500+ profile links, 500+ social bookmarking links, 500+ directory submissions, 300+ image-sharing links, 300+ Web 2.0 links, 200+ article/blog links, and 200+ Q&A/forum links.

Weekly Reporting and KRAs

Progress will be tracked through weekly reporting and defined key result areas. Reports must cover keyword rankings, website traffic, backlink growth, competitor movement, and completed work. Weekly reports are expected every Saturday, along with a monthly performance summary.

• Track technical SEO progress, including website audit completion, sitemap optimization, robots.txt optimization, and broken-link resolution.
• Improve on-page SEO for product pages, collection pages, metadata, and internal linking.
• Identify 100+ target keywords and maintain a keyword tracking sheet.
• Generate 3,000+ backlinks, grow referring domains, and improve website authority.
• Submit weekly reports every Saturday and a monthly summary of performance.

Success Expectations After 2 Months

• 3,000+ backlinks should be created.
• Major SEO issues should be resolved.
• Keyword rankings should show improvement.
• Organic impressions should grow.
• Website authority should increase.
• Organic traffic should trend upward.

Perks and Benefits

• Certificate on completion.
• Letter of recommendation.
• Flexible working hours.
• Five-day work week.
• Free snacks and beverages.

Eligibility

Applicants must be available for a full-time, in-office internship and should be able to begin between 14 June 2026 and 19 July 2026. The internship lasts for 3 months, and candidates are expected to have relevant skills and interest in SEO and digital marketing. Women looking to begin or relaunch their careers are also welcome to apply.

Additional Information

This is a full-time onsite internship based in Faridabad, India, with the wider work location covering Faridabad, Delhi, Gurgaon, Noida, Haryana, and Uttar Pradesh. The stipend is INR 5,000 to INR 7,000 per month. There are 3 openings available. The internship begins immediately. Apply by 16 July 2026 at 11:59:59 PM.