Designer – Women's Accessories

Role overview

Primark is looking for a Designer to help shape the product direction for women’s accessories. In this position, you will play a key part in delivering the category strategy by tracking important seasonal trends, partnering with suppliers, and working alongside Buying & Merchandising to create compelling, commercially strong ranges for Primark’s customers.

You will collaborate with design colleagues across the business to bring fresh trend ideas to a global audience. The role involves setting seasonal colour direction, building relevant colour palettes, identifying new shapes and graphics, and pushing innovation in fabrics and materials.

As a strategic and collaborative designer, you will work with Buying & Merchandising, sourcing, and technical teams to uncover growth opportunities, improve product, and support like-for-like sales in line with Primark’s wider strategy. You will also act as a trusted contributor within the BMD community, helping guide and motivate junior team members while strengthening cross-team partnership and the overall product offer.

Responsibilities

• Investigate global trend movements and turn them into commercial direction for women’s accessories, using forecasting tools, customer insight, and data analysis.
• Set seasonal colour strategy and encourage innovation in materials, trims, hardware, and construction to create distinctive products.
• Own the full design and development journey for bags, footwear, and accessories, from the first concept through final approval.
• Create balanced, customer-led ranges that fit the brand identity, category plan, and product structure.
• Lead, supervise, and coach a design team while maintaining high expectations for quality, speed, and working practices.
• Work closely with Buying, Merchandising, Technical, Sourcing, suppliers, and Brand teams to deliver consistently strong product execution.
• Present category ranges for leadership approval and contribute to cross-functional groups and forums to support alignment and decision-making.

Requirements

• At least 7 years of experience in design, specifically within accessories, together with proven people-management or team leadership responsibility.
• Strong technical understanding of accessories, footwear, or bags, including materials, construction, and end-to-end product development.
• A proven record of creating commercially successful, high-volume ranges by converting seasonal trends into product that appeals to customers.
• Confident leadership, coaching, and mentoring skills, with the ability to influence and develop design teams.
• Strong relationship management skills for working with stakeholders and suppliers, plus clear communication and presentation ability.
• A proactive, organised, and accountable working style, with the ability to manage several priorities in a fast-moving environment and make sound decisions with integrity.

Benefits

• Healthcare cover.
• Pension plan.
• Potential bonus.
• 27 days of annual leave plus bank holidays.
• Option to purchase 5 additional days of leave.
• Tax Saver Tickets.
• Fitness centre access.
• Subsidised cafeteria.

About Primark

Primark is an international fashion retailer with more than 80,000 colleagues across 18 countries in Europe and the US. Established in Ireland in 1969 under the Penneys name, the company focuses on delivering great style at low cost while aiming to reduce its impact on the planet. Primark continues to grow in both new and existing markets and is working toward 530 stores by the end of 2026.

The company’s culture is built around three values: Caring, Dynamic, and Together. These values guide how colleagues work with one another, with customers, suppliers, and partners, and reflect the kind of impact each person is expected to make.

Additional information

REQ ID: JR-8030