SME Lead Generators

About the Role

This opportunity sits within a long-established African banking group with more than a century of experience and a strong mix of local, regional, and international capability. The role is focused on driving SME growth, supporting customer needs, and helping the business meet its commercial goals through proactive sales and service.

The position is designed for someone who can generate quality leads, convert opportunities into sales, and support customers throughout the SME product journey while maintaining strong attention to compliance, accuracy, and service quality.

Job Summary

The main purpose of the role is to hit agreed performance targets aligned to business objectives by actively promoting SME products and delivering high-quality customer service.

Sales Responsibilities

• Drive strong sales outcomes by understanding customer needs and offering SME products, along with other relevant bank products and services.
• Provide practical, hands-on sales support by sourcing quality leads, following up effectively, and turning prospects into successful SME sales.
• Support SME product campaigns and make sure customers clearly understand the campaign terms and conditions.
• Work toward, achieve, and surpass campaign-specific sales targets.
• Track and maintain personal sales results for management reporting.
• Take ownership of SME product and channel sales targets to support broader direct sales goals.
• Escalate product or application-process uncertainties to the SME Cluster Manager, while still responding directly to the customer.
• Complete account-opening paperwork with customers and submit it to the line manager for review before passing it to operations.
• For Business Banking customers, carry out the required financial analysis and review account statements when selling SME products.
• Where a customer does not meet the minimum requirements, communicate the outcome verbally or in writing as needed and report the decline to the line manager each day.
• After accounts are opened, contact customers and share the branch contact details linked to their account.

Customer Service Responsibilities

• Take ownership of customer questions and complaints related to SME products and resolve them quickly.
• Escalate unresolved or slow-moving cases to the line manager without delay.
• Work closely with internal support teams such as sanctioners and DSC to speed up responses to escalated issues.
• Inform customers promptly once new loans are approved and encourage them to draw down the funds.

Compliance and Operational Responsibilities

• Ensure all work is completed in line with regulatory rules, internal policies, the Enterprise-Wide Risk Management Framework, and Absa policy standards.
• Understand and manage role-related risks and incidents appropriately.
• Check that every new account application, SME loan document, and supporting customer document is accurate and complete.
• Take personal responsibility for the quality and accuracy of all submitted documents.
• Maintain high standards in day-to-day procedures so that audits remain clear and compliant.
• Follow the full retail account-opening process to ensure new accounts are authorised and KYC compliant.
• Escalate service-level breaches or unresolved KYC issues to the line manager.
• Comply with operational risk requirements, including health and safety standards, premises security, KYC, and anti-money laundering rules.

Teamwork and Development

• Share knowledge and practical experience with other Lead Generators.
• Provide backup support for colleagues during high workload periods or absences.
• Act as deputy for the line manager when required.
• Agree annual performance objectives with the Sales Manager, including specific sales targets.
• Take part in training and development programmes to keep improving professionally.

Education

A Further Education and Training Certificate (FETC) in Business, Commerce and Management Studies is required.

Additional Information

Accountability split across the role includes 60% sales to retail customers, 15% customer service, 15% operational rigour, compliance and controls, and 10% contribution to team development and personal growth.

The role also reflects the organisation’s wider commitment to shaping Africa’s future through strong career growth, development support, and a culture of possibility.