Cluster Manager - Vadodara

Job Purpose

The role is focused on generating insurance business through an assigned relationship or channel partner in a defined area or zone. The incumbent will influence the partner to recommend Birla Sun Life Insurance to its customers, while also ensuring complete pre-sales and post-sales support for both the partner and end customers. A key expectation is not only to meet targets, but to drive steady quarter-on-quarter business growth.

Job Context & Major Challenges

This position involves developing insurance business through an assigned relationship or channel partner within a territory. Success depends on building confidence with the partner so they can position Birla Sun Life Insurance to their customers, while delivering end-to-end support through the dedicated team aligned to the relationship.

Key challenges include:

• Frequent market fluctuations, especially because the business largely consists of unit-linked policies.
• Heavy reliance on the HDFC branch banking model in an open-architecture setup, where the bank may have competing priorities, making alignment essential.
• Managing the gap between internal process requirements and the expectations of channel partners.

Key Result Areas

• Meet premium and revenue targets to contribute to the company’s overall growth by staying in regular contact with channel partners, especially multiple branch heads within the bank.
• Map key decision-makers and ensure the information is shared with RH and ZH teams.
• Actively promote and drive all organizational recognition and reward initiatives.
• Design creative branch-level activities to improve customer reach and penetration.
• Ensure sales and service processes run smoothly, including communication of any rule or process changes through training modules.
• Make sure sales calls, policy issuance, and complaint handling are completed without interruptions.
• Manage bank customer needs by offering suitable services and product options in an open-architecture environment.
• Stay well-versed in insurance as well as banking products.
• Maintain effective relationship management across all levels to achieve the desired outcomes.
• Identify new opportunities within the allotted area or relationship to improve productivity and top-line growth.
• Use the FLS review mechanism to achieve 40% activation with 2 cases per active at 50K ATS.
• Maintain the recommended product mix of Traditional 50%, ULIP 40%, and Term 10%.
• Generate 15% more business than TATA.
• Share inputs for new products and sales pitches based on a strong understanding of channel requirements.
• Identify training needs for both in-house teams and channel partner teams.
• Review business regularly and pass relevant updates to senior managers.
• Engage customers through welcome calls.
• Support persistence targets by communicating with customers and resolving queries so renewals happen on time.

Job Challenges

• Market volatility due to the company’s strong focus on unit-linked policies.
• Dependence on the HDFC branch banking model in open architecture.
• Balancing compliance and process expectations with channel partner requirements.

Additional Information

The role is based in Vadodara, Gujarat, India and is a full-time onsite position.

No stipend or salary details were provided in the source.