Added by Broxer_Admin in Marketing, Strategy
The way that people search for restaurants has significantly changed over the years.
Although standard marketing methods like word-of-mouth advertising are still effective, there are additional strategies that you can use to get the word out about your local restaurant.
The vast majority of people use the Internet when they are searching for restaurants in their area. This not only involves searching for local restaurants through the major search engines but also on social media sites and review sites. The best way to reach these people is by developing a strong Internet-based presence for your restaurant.
The restaurant industry is extremely competitive. That is why it is so important to find ways to stand out from the crowd. If you want to start generating more business for your restaurant, try putting the following marketing tips to use:
Most people perform an online search before deciding where they want to eat. If your website isn’t showing up at the top of the search results, you may have a hard time connecting with these potential patrons. Try searching for the type of food that you serve along with the name of your city. How high up in the search results does your restaurant appear?
If your site ranks at the bottom of the list or if it doesn’t show up at all, you should focus on using SEO to improve your ranking. A good place to start is by setting up your Google My Business listing. You should also consider submitting your restaurant to local business directories online. Using a tool like Moz Local can help make this process easier.
Combined, sites like Facebook, Twitter, Snapchat and Instagram provide an unparalleled opportunity to connect with an incredible number of people throughout the world. Facebook alone has more than a billion users. Many of the other popular social networks have hundreds of millions of users, as well.
Promoting content like photos and videos through these social networks is a great way to get your business noticed. Taking beautiful, high-quality photos of the food that you serve at your restaurant is a good place to start. When you post these photos, use popular hashtags to help them get noticed. Don’t forget to tag them with the name of your city or town, as well. If you want some more tips and advice you can read more here.
Sites like Yelp allow people to leave reviews of local businesses. Even if you don’t actively create a profile on these sites, people can still review your restaurant. In a way, these sites are like a modern version of traditional word-of-mouth advertising.
You can take control of your listing by creating a profile of your own. This will not only give you a chance to add details about your restaurant but will also allow you to reply when customers leave reviews. The key to success is to always act in a professional manner, regardless of whether the reviews you receive are negative or positive.
After your profile is set up, try to encourage people to start leaving reviews. You can do this by asking for reviews through social media or by getting the word out at your restaurant. You may even want to consider incentivizing the review process to encourage more people to take action and leave a review.
Advertising through mobile devices is highly effective for restaurants since people often search for places to eat when they are out and about. Using pay-per-click advertising options like Google Adwords is a great way to create targeted ads that reach consumers at exactly the right moment.
A good example of this can be seen with geo-targeting. With this option, you can choose to only have your ads show when people perform searches within a specific geographic location. You can also specify how frequently your ads should be shown, choosing to show them more often if someone is in a particular location. You can further refine your advertising strategy by choosing the time of day and the days of the week when you want your ads to show. For instance, you can increase the number of times that your ads are shown around dinner time on weekends to try to maximize your results.
One of the best ways to drive traffic to your restaurant is by providing people with discount codes or coupons. You can add these discounts to your website. Most people who visit your site are already interested in learning more about your business. When they see that you have a coupon available, it may give them the push they need to visit your restaurant in person.
You can also promote coupons through social media. This method is particularly effective if you have a large following. Coupons can also be used as incentives in order to encourage people to sign up for your mailing list or leave a review.
If you want to stand apart from your competitors, you need to use modern marketing methods. Even though traditional advertising options still are effective, you also need to promote your restaurant online. By putting time and effort into the process of increasing your online presence, you can reach a much larger audience of people.
Do you have any particularly effective marketing strategies that you would like to share? Are there any questions that you have about how to effectively market your business online? If so, feel free to leave a comment below.
If you are ready to take your restaurant marketing to the next level, we are here to help. Our knowledge and experience can help you get the most out of your online marketing budget.
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