Performance & Digital Growth Manager

About Mastercard

Mastercard operates across more than 200 countries and territories, helping power commerce and support inclusive economic growth. Through secure, simple, and accessible digital payment solutions, the company brings together technology, innovation, partnerships, and networks to help people, businesses, and governments reach their full potential.

Role Summary

Mastercard is looking for an experienced marketing professional to join its Integrated Marketing & Communications team in Germany as a Performance & Digital Growth Manager with a focus on AI and AEO. The position is centered on planning, running, and evaluating integrated marketing and sponsorship programs that align with global and regional priorities. It requires strong autonomy, close collaboration with local, regional, and global stakeholders, and a clear ability to turn strategy into execution that drives market activation, brand consistency, and measurable business outcomes across B2C, B2B2C, and B2B settings.

Key Responsibilities

• Manage and improve multi-channel performance marketing activity across the DACH region, including paid search, paid social, programmatic, and affiliate channels.
• Own the DACH AEO approach and work with the global search marketing team to shape and refine content for AI-led discovery environments and conversational search.
• Oversee website performance and compliance, using AEO, SEO, analytics, and social insights to guide new and improved site content.
• Make sure website standards for UX/UI and accessibility compliance are followed; when time-sensitive needs arise, publish site content through AEM.
• Keep campaigns improving through testing, experimentation, and audience segmentation.
• Manage the full digital ecosystem, including tracking setup, tagging, consent handling, and analytics.
• Partner with regional and global teams to implement scalable solutions that are adapted to local market requirements.
• Ensure adherence to GDPR, German data protection requirements, and consent frameworks.
• Create and apply structured content strategies that improve visibility in AI-powered answer engines.
• Track changes in digital and search behavior across DACH and adjust strategy accordingly.
• Spot opportunities for AI-enabled marketing tools such as automation, predictive targeting, and creative optimization, and help scale them.
• Introduce AI tools that improve campaign effectiveness, personalization, and efficiency.
• Lead pilot programs and innovation work together with regional and global innovation teams.
• Serve as an internal advocate for AI in marketing and help build team capability.
• Own reporting and dashboards for DACH, turning data into practical insights for leadership.
• Strengthen attribution approaches and performance measurement in a complex multi-channel environment.
• Recommend budget allocation and growth opportunities based on analysis.
• Keep work aligned with regional and global KPI frameworks.

Candidate Profile

• Hands-on experience using agent-based workflow tools, including evaluating and operating systems that help produce or adapt text and image content for localization, research, AEO, and SEO.
• Practical knowledge of SEO and AEO, with the ability to apply these principles across content and digital initiatives.
• Several years of experience in marketing, communications, or partnerships, preferably in an international matrixed organization.
• Demonstrated ability to independently run marketing initiatives from start to finish while coordinating multiple stakeholders.
• Strong grasp of integrated marketing and digital channels, with the ability to convert strategy into action.
• Organized, dependable, and solution-focused approach, with comfort handling complexity and several parallel priorities.
• Experience managing agency partners to deliver high-quality work and meet goals.
• Strong analytical capability, including performance tracking, reporting, and budget oversight.
• Confident communicator who can work effectively with senior stakeholders and cross-functional teams.
• Exposure to sponsorships, partnerships, or platform-based marketing would be beneficial.
• Fluency in both spoken and written English and German.

Corporate Security Responsibility

Anyone with access to Mastercard assets, information, or networks is expected to help protect the organization from information security risk. This includes following security policies and practices, safeguarding confidentiality and integrity of information, promptly reporting suspected security incidents or breaches, and completing all required periodic security training as directed by Mastercard.

Additional Information

This is a full-time onsite position based in Frankfurt, Hesse, Germany. No stipend, salary range, application deadline, or number of openings was specified in the source.