Marketing Automation Specialist

Role Overview

Kaira Hair Care is scaling quickly and needs a marketing automation specialist to manage customer communications across multiple channels. The role focuses on building a connected automation setup that delivers timely, relevant messages throughout the customer journey.

Core Work

• Set up and connect the WhatsApp Business API.
• Create automated chat experiences for Instagram and Facebook Messenger.
• Build and maintain automation flows for email and SMS.
• Link automations with the Shopify store for use cases such as cart recovery, order notifications, post-purchase follow-ups, and re-engagement campaigns.
• Design customer journey logic so messages are triggered on the right channel at the right time for the right audience.

What the Company Is Looking For

• Practical experience working with ManyChat, which is currently in use, or the ability to achieve similar outcomes using platforms such as WATI, Interakt, or Twilio.
• Strong familiarity with WhatsApp Business API setups and Shopify integrations.
• Ability to create automation journeys that drive conversions rather than simply sending messages.
• Good organizational skills, a self-directed work style, and comfort managing the function independently from end to end.

Work Arrangement

This is a full-time position based in or near Ahmedabad, with a hybrid work setup mentioned in the source.

How to Apply

Interested candidates are expected to share a brief note about automation projects they have previously built.