Field Sales Management Assistant Coordinator

Overview

This role represents PepsiCo in the field across one or more distributors, often spanning businesses of varying scale. The position is responsible for building, rolling out, and executing joint business plans, while also strengthening long-term sales capability. The coordinator supports distributor growth by coaching the distributor and/or sales team, solving market issues, and helping deliver incremental business outcomes.

Responsibilities

The role covers market execution, training and communication, and distributor management.

• Drive secondary sales against monthly targets and support gross revenue growth.
• Plan routes effectively to improve productivity and market coverage.
• Expand net distribution by increasing the number of outlets served.
• Improve weighted distribution by increasing SKU presence in existing outlets.
• Ensure product availability and rack execution according to planograms.
• Build strong market relationships to improve customer satisfaction.
• Provide one-on-one training to PSRs to strengthen business understanding and selling capability.
• Set monthly goals for each salesperson and align team performance expectations.
• Work alongside salespeople in the market to coach proper execution.
• Review salesperson performance through regular sales reporting.
• Share incentive information and motivate the team to meet targets.
• Support distributor, hub, and spoke appointments and retirements for assigned territories.
• Help manage distributor health and ROI by ensuring the joint business plan is followed.
• Share responsibility for recruiting and retaining sales representatives.
• Reduce expiry and stale inventory by enforcing FIFO and stacking standards.
• Track whether orders are delivered accurately and on time in the market.
• Ensure each distributor follows food compliance requirements.
• Support distributor development on PepsiCo sales competencies.

Requirements

The ideal candidate should bring FMCG sales and distribution knowledge, along with working familiarity with common office tools and data-oriented decision-making.

• Understanding of FMCG sales and distribution models.
• Comfort using Excel, Word, and Outlook.
• Good command of the local language is preferred, along with basic English.
• Ability to work with ROI-related data and performance metrics.
• Strong negotiation, communication, people management, time management, critical thinking, analytical ability, and problem-solving skills.

Eligibility

Applicants who are comfortable working on-site in Darbhanga, Bihar, and who can manage distributor-led field sales operations are suitable for this position.

Additional Information

This is a full-time, on-site field sales role. The source did not specify any salary, stipend, number of openings, education requirement, notice period, or start date.