Content Creator

About the Role

We are seeking an imaginative, ideas-led Content Creator to help shape how the brand shows up on social channels, with a strong focus on Instagram and TikTok.

This is a practical, fast-moving position for someone who is deeply immersed in content creation and always watching for trends, fresh formats, and new ways to tell stories. You should be comfortable picking up an iPhone and filming on the spot, whether that means capturing behind-the-scenes activity in the warehouse, creating trend-based clips, or heading out for street interviews.

The main challenge in this role is to convert the brand’s identity, values, and personality into content that feels natural for each platform while staying unmistakably authentic. The goal is not to change the brand, but to express it in the right format for the right audience on Instagram and TikTok.

You will help define the brand’s tone and visual style on these platforms, experiment with new ideas, and create engaging content that builds community, increases interaction, and brings fresh energy to the brand.

This role is ideal for someone who is full of ideas, comfortable both on camera and behind it, and eager to make a real impact.

Responsibilities

• Come up with original content concepts that support engagement growth on Instagram and TikTok, guided by the Social Media Manager’s strategy.
• Adapt the brand’s identity, values, and tone into content styles that suit each platform and its audience.
• Help shape the look and feel of the brand across Instagram and TikTok while preserving its core essence.
• Film and produce content with an iPhone across a range of settings, including the office, warehouse, events, and on the move.
• Edit short-form videos using CapCut or comparable tools, with an emphasis on platform-native storytelling.
• Appear on camera when required and bring energy and personality to content.
• Create reactive, trend-driven content quickly and creatively.
• Contribute to street interviews, behind-the-scenes videos, GRWM content, and day-in-the-life style posts.
• Work closely with the wider marketing and brand teams so content supports campaigns and important moments.
• Review performance regularly, refine ideas based on engagement, and keep improving content output.
• Track social trends, creators, and platform changes, and bring new ideas to the team.

Requirements

• Strong enthusiasm for content creation, social media, and storytelling.
• Clear understanding of how Instagram and TikTok differ and how content should be tailored for each.
• A proactive, self-driven approach with the confidence to turn ideas into action.
• Comfortable working both behind and in front of the camera.
• Able to film in different environments and think quickly under changing conditions.
• Editing ability in CapCut or similar software, with a solid grasp of short-form video.
• Good awareness of what makes content engaging and attention-grabbing.
• Willingness to test new approaches, take creative risks, and experiment with formats.
• A collaborative, upbeat, and positive working style.
• Strong interest in the beauty and skincare space.

Perks and Benefits

• Full-time schedule, Monday to Friday, 9:00 am to 5:00 pm.
• Hybrid working arrangement with a minimum of 3 days per week in the office.
• Starting salary from £26,250 per year.
• Up to 33 days of holiday.
• Enhanced family leave.
• Private Medical Insurance.
• Medicash plan.
• Life insurance.
• Employee assistance through the Wisdom App.
• Generous product allowance plus 50% discount for family and friends.
• Access to retail discounts.
• Cycle to Work and Electric Car schemes.
• Free breakfast bar.
• Dog-friendly headquarters with a chill zone and pool table.
• On-site parking.
• Regular social events and year-round well-being treats.

Work Location

The headquarters is a short walk from Beddington Lane Tram stop, with direct connections to East Croydon and Wimbledon.

About Tropic

Tropic began when its founder and CEO, Susie, started making and selling homemade body scrubs as a teenager at Greenwich Market to help support her mother. The product sold out on the first day, which inspired the company’s journey.

The brand continues to sell that original body scrub, alongside an extensive range of award-winning skincare and beauty products. It has become one of the UK’s fastest-growing beauty businesses and is certified vegan, cruelty-free, and CarbonNeutral®.

The company’s purpose is to help create a healthier, greener, and more empowered world. It values creative, ambitious people who believe in innovative and sustainable beauty and who want to empower communities around the world.

Equal Opportunities

The company is committed to building a diverse, respectful, and inclusive workplace. It considers every candidate fairly, does not discriminate on the basis of protected characteristics, and can provide reasonable accommodations for applicants with disabilities at any stage of the hiring process. The hiring process focuses on skills, experience, and qualifications to ensure fairness and a positive candidate experience.

Additional Information

This role is full-time and offers an immediate start.