Assistant Brand Manager

About the company

Nothing is a technology brand built to bring excitement back into the category. The company centers its work around design, emotion, and creativity, aiming to make products and communication feel more human and expressive. Established in London in 2020, it has rapidly expanded into a global challenger and is now available in more than 40 markets, serving millions of users worldwide. Its backers include GV (Google Ventures), EQT Ventures, C Ventures, and individual investors such as Tony Fadell, Casey Neistat, and Kevin Lin.

Role overview

The Assistant Brand Manager will help shape brand identity, plan and execute marketing initiatives, and support launches that strengthen Nothing’s position as a global design-led technology brand.

Campaign development and execution

• Work with the senior marketing manager and other teams to build launch campaigns from the ground up, including objectives, target audiences, product value propositions, and a rollout plan that builds excitement before launch and sustains momentum afterward.
• Coordinate with creative and production teams to produce campaign materials such as videos, images, social media content, and product descriptions.
• Identify suitable influencers and partners, then plan seeding, collaborations, and partnership activity that creates organic conversation and social proof.
• Align with internal teams and external agencies to keep launch execution consistent across product, sales, marketing, e-commerce, media, and creative workstreams.

Marketplaces and e-commerce

• Improve product listings so they are discoverable and persuasive, using strong titles, descriptions, and keywords to strengthen search visibility.
• Support the creation of enhanced brand content with richer media such as videos, infographics, and comparison visuals.
• Help plan and run promotional activity with marketplace partners and internal sales teams, including seasonal campaigns and visibility pushes during key shopping windows.
• Track platform analytics and sales indicators to evaluate performance and support decisions based on data.

Media and digital marketing

• Partner with the in-house media team to ensure assets are delivered on time and campaigns run smoothly across channels.
• Review platform performance, measure results and ROI, and make adjustments where needed.
• Support integrated campaign planning that links product launches and major brand moments to media execution.

Creative production and brand consistency

• Work with creative teams and production vendors to ensure brand assets are polished, aligned with brand standards, and delivered on schedule.
• Coordinate with global teams so communications stay consistent with the company’s values and product innovation narrative.

Research, analytics, and insights

• Study market trends, consumer behavior, and competitor activity in the technology category.
• Use research and analytics to evaluate campaign outcomes and support senior colleagues with data-backed recommendations.

Requirements

• Postgraduate qualification in marketing, business, or a related discipline from a recognized institution.
• 4 to 6 years of professional experience in marketing or brand management.
• Practical knowledge of marketplaces such as Flipkart, Amazon, or similar platforms.
• Solid understanding of media and digital marketing, with analytics knowledge considered advantageous.
• Background in creative production and collaboration with advertising agencies.
• Strong verbal and written communication skills for working with global teams and external partners.
• Interest in design, technology, and culture, along with the ability to thrive in a fast-moving, high-energy environment.
• Motivation to learn, grow, and contribute within an ambitious, evolving organization.

Additional information

This position is based in Gurgaon, Haryana, India, and is a full-time on-site role.