Performance Marketing Specialist

About the CompanyGuerdon Kicks is focused on sourcing and selling exclusive, high-demand sneakers. The team works to make sneaker discovery and purchase easier by offering help with hard-to-find pairs, sharing guidance on sneaker care, and keeping pricing competitive with an updated inventory of recent releases.Role OverviewThe Performance Marketing Specialist will own paid marketing execution and optimization for the brand. This role is suited to someone who can manage campaigns hands-on, interpret data effectively, and use insights to improve acquisition efficiency and campaign profitability.Key ResponsibilitiesLaunch and actively manage paid marketing campaigns across relevant platforms.Continuously improve campaign results through testing and optimization.Review performance data and turn findings into clear reporting and actionable insights.Contribute creative ideas and strategic direction for ad content and messaging.Build and maintain funnels, conversion tracking, and measurement setup.Control budgets carefully and apply scaling tactics when performance supports growth.Expected OutcomesROAS should improve steadily over time.CAC should trend downward as campaigns mature.The business should develop a repeatable, scalable paid acquisition engine.Performance data should remain clear and easy to monitor.EligibilityApplicants must have at least 1 year of relevant experience to be considered.Other RequirementsAt least 1–2 years of practical experience managing Meta Ads and/or Google Ads.Prior exposure to e-commerce or D2C brands is preferred.Solid understanding of performance metrics such as ROAS, CAC, and CTR.Strong analytical thinking and a data-led approach to decision-making.Comfort with GA4, Shopify, pixel implementation, and attribution concepts.Ability to work well in a fast-moving environment with a high level of ownership.Interest in luxury, sneakers, or fashion is an added advantage.Willingness to treat ad spend responsibly and with strong accountability.Preference for execution-oriented work over heavy strategic planning.Quick adaptability and a fast-learning mindset for changing market trends.High sense of responsibility and ownership in day-to-day work.Strong command of Google Ads and Meta Ads tools.CompensationThe annual salary range is INR 5,00,000 to INR 10,00,000.Perks and BenefitsFive-day work week.Informal dress code.Free snacks and beverages.Cab or transportation support.Health insurance.Life insurance.Additional InformationThis is a full-time, onsite role based in Gurgaon, Haryana, India. The position has 2 openings and is expected to start immediately. The application deadline is 26 June 2026 at 23:59:59.