Performance Marketer Internship

About the Internship

This internship offers hands-on experience in digital marketing performance metrics management, focusing on data accuracy, lead quality, and revenue accountability. The intern will be responsible for daily updating and maintaining comprehensive performance sheets tracking ad spend, leads, paid conversions, revenue, return on ad spend (ROAS), conversion rates, and average ticket sizes at the advertisement level. Accuracy of all daily data is crucial prior to any analysis or decision-making processes.

The role involves manual classification of leads as technical or non-technical, monitoring trends related to lead quality and junk ratios, and identifying spikes or anomalies in cost-per-lead (CPL) trends over short periods. Additionally, evaluating the effectiveness of specific advertisements, detecting creative fatigue among previously successful ads, and analyzing audience targeting performance in correlation with lead quality and generated revenue are key tasks.

The intern will manage budgeting sheets for Meta platforms, visualize trends in CPL, spend, and leads, and conduct structured monthly data analysis in defined phases. Overseeing daily expenditure, preventing budget overspending on Meta platforms, and tracking overall ROAS across product lines are vital responsibilities. Continuous feedback will be gathered from leadership teams to track various metrics such as connection rate, denial rate, and follow-up statuses.

Additional duties include preparing creative materials to support sales, drafting communication messages for follow-up with leads, monitoring Google Ads performance with an emphasis on CPL discipline, optimizing keyword-level performance, reallocating budgets based on revenue efficiency, and making informed decisions to scale, pause, or discontinue campaigns strictly grounded in data. The role emphasizes a stringent focus on revenue accountability beyond mere lead generation.

Who Can Apply

• Applicants must be available for full-time, in-office internships.
• Internship start window is between September 15, 2026, and October 20, 2026.
• Availability for the entire 6-month internship duration is required.
• Relevant skills and interests in digital marketing and performance analysis are necessary.

About the Company

'My Equation' is a dynamic collective of passionate professionals dedicated to delivering excellence while fostering an enjoyable and growth-centric work environment. The team comprises creative and enthusiastic members from diverse backgrounds unified by forward-thinking ideologies. The company leverages advanced technologies to provide superior products and cultivate a student-centered community through workshops and boot camps, empowering the next generation with educational resources, innovation platforms, and inspiration worldwide.

Compensation & Perks

• Monthly stipend ranging from INR 10,000 to INR 15,000.
• Certificate upon completion of the internship.
• Letter of recommendation acknowledging performance.