Marketing Operations Analyst

Role overview

This opportunity is shared on behalf of a partner organization, which handles applications and all follow-up steps. The employer is seeking a Marketing Operations Analyst located in Ireland.

The role is centered on marketing performance and revenue operations, with responsibility for making sure leads, campaigns, and conversions are tracked, measured, and improved throughout the full funnel.

You will help develop and maintain the systems that connect marketing activity to revenue results, including attribution, lifecycle tracking, and automation workflows.

In close partnership with RevOps, Marketing, and Sales, you will support data consistency across tools such as HubSpot, GA4, and CRM platforms.

This position blends analytical depth with practical operational work, especially around tracking setup, lead handling, and campaign analysis.

You will also contribute to improving how marketing performance is reported, interpreted, and used to guide decisions across the business.

It is a strong fit for someone who wants ownership of both the technical and analytical sides of marketing systems.

The role provides substantial exposure to revenue operations and strategic work in a fast-paced SaaS setting.

Key responsibilities

• Take ownership of marketing analytics and tracking infrastructure, including GA4, GTM, Mixpanel, HubSpot, and paid media pixels, to keep conversion and behavioral data accurate.
• Create, maintain, and refine dashboards that show funnel health, campaign return on investment, SEO contribution, and paid acquisition performance.
• Run HubSpot operations such as workflows, lead routing, segmentation, scoring, and lifecycle automation across the revenue funnel.
• Manage lead data quality activities, including enrichment, validation, list cleanup, and syncing across tools like Clay, HubSpot, and Salesforce.
• Support attribution modeling across first-touch, last-touch, and linear approaches, and carry out manual attribution when required to preserve revenue accuracy.
• Set up and execute A/B tests, including event tracking, data layer configuration, and review of experiment outcomes.
• Track website and funnel performance, flagging irregularities, traffic problems, and areas where optimization is needed.

Requirements

• At least 2 years of experience in marketing operations, marketing analytics, or RevOps within a SaaS or digital business environment.
• Practical, hands-on experience with HubSpot, especially workflows, automation, lead management, and segmentation.
• Strong working knowledge of GA4, Google Tag Manager, and conversion tracking implementation.
• Clear understanding of the B2B SaaS funnel, including MQL, SQL, Opportunity, and Revenue stages, along with lifecycle management.
• Experience using A/B testing platforms and experimentation methods.
• Working knowledge of SEO analytics and performance measurement.
• Advanced English skills, both written and spoken.
• Ability to align with US working hours, specifically Eastern or Pacific time zones.

Benefits

• Remote-first setup with flexible work arrangements.
• 20 paid days off each year, plus US public holidays.
• Reimbursement support for professional development, learning, and upskilling.
• Exposure to a rapidly growing SaaS environment with strong product-market fit.
• Close collaboration with leadership across RevOps, Marketing, and Sales.
• Direct ownership of key marketing systems and revenue data infrastructure.

Additional information

This role is for a partner company, and that employer manages the review process, interviews, assessments, and next steps. Applications are screened through an AI-assisted matching process to compare candidates against the role’s core requirements, and the strongest matches are passed on to the hiring company. Final hiring decisions are made by the employer’s internal team.

Privacy notice

By applying, you consent to your personal data being processed to assess your candidacy and share relevant details with the hiring employer. This is based on legitimate interest and pre-contractual measures under applicable data protection rules, including GDPR. You may request access, correction, deletion, or objection to this processing at any time.

AI tools may be used to support parts of the hiring workflow, such as reviewing applications, analyzing resumes, or identifying inconsistencies or verification signals in submitted materials. These tools assist the recruitment team but do not replace human judgment, and final hiring decisions remain with people.