Director, Stores East

About Vuori

Vuori creates performance apparel that is designed for training and movement, while still fitting naturally into everyday wear. The brand is influenced by an active coastal California way of life, combining fitness, creativity, and a balanced approach to living. Its retail environment is fast-moving and energetic, reflecting the spirit of the products and the company culture. Vuori aims to encourage people to approach life with focus, enthusiasm, and purpose, while also valuing fun, opportunity, personal growth, and success.

Role overview

Vuori is looking for a Director of Stores to guide its expanding store network and field leadership teams across the Eastern region. This position calls for a seasoned retail leader with strong energy, excellent communication, and a creative approach to problem-solving. The role will coach and support General Managers and District Managers, shape business strategy, and work closely with leadership and cross-functional teams. It serves as the key connection between field operations and headquarters, with the goal of strengthening performance and delivering a customer-first store experience.

Success in this role will be evaluated through measurable outcomes such as sales performance, customer satisfaction, and streamlined back-end operations. The Director will drive improvements, prioritize initiatives, manage several P&Ls, and lead cross-functional efforts to increase efficiency. This position reports to the VP of Stores.

Key responsibilities

• Spot opportunities to improve the in-store customer experience and turn them into action.
• Lead District Managers across the Eastern U.S. region.
• Oversee daily store operations while building a culture of agility, continuous improvement, testing, and training among General Managers and District Managers.
• Work with headquarters partners to meet store targets, support omni-channel goals, and create incentives that improve performance.
• Partner with marketing and community teams on multi-channel initiatives that bring traffic, raise average order value, and build excitement around stores.
• Collaborate with the planning team to improve inventory, operational processes, and support tools.
• Track business patterns and work with corporate stakeholders to shape local growth plans and business initiatives.
• Protect and reinforce Vuori’s culture and values at the store level.
• Partner with People and Culture to strengthen organizational health across the store fleet and support life at Vuori.
• Work with training and community teams to keep training content and in-store activations current and effective.

Qualifications

• At least 12 years of retail experience, including senior leadership roles with well-regarded brands.
• Strong ability to build trust and relationships at every level of an organization, with a history of creating high-performing, engaged teams.
• A collaborative mindset and a willingness to handle any task, regardless of size.
• Solid strengths in organization, project management, and time management, with the ability to carry initiatives from idea to execution.
• Proven success working across functions on major initiatives, with working knowledge of customer experience, analytics, growth marketing, and product.
• Experience coaching and leading teams in both remote and in-person settings.
• Ability to manage multiple projects, stay effective under pressure, and communicate clearly and reliably.
• Strong analytical thinking and a data-driven approach to solving problems.
• Entrepreneurial, persistent, and execution-focused mindset.
• Clear, direct, and transparent communication skills, both spoken and written.
• Availability to visit stores 2 to 3 days each week.
• Willingness to travel three times per month, including weekends and overnight trips.

Benefits and compensation

• Health insurance.
• Savings and retirement plan.
• Employee assistance program.
• Generous Vuori discount and industry perks.
• Paid time off.
• Wellness and fitness benefits.
• Base pay range of $181,200 to $233,100 per year.
• This position is eligible for a bonus.

Equal opportunity

Vuori is committed to inclusive hiring and provides equal employment opportunity to all qualified candidates regardless of sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other legally protected characteristic. Applicant information will be handled confidentially in line with EEO requirements.