Business Development Representative

About CoLab

CoLab is a rapidly growing company that empowers mechanical engineering teams to accelerate the development of innovative products. Our AI-powered platform enhances engineering decisions by creating a knowledge repository from design reviews. This repository allows AI agents to identify potential issues in future designs early on, leading to faster product launches. Leading companies such as Ford, Komatsu, and Johnson Controls leverage CoLab to detect problems sooner, reduce rework, and expedite time-to-market. Founded in St. John's, Newfoundland, CoLab has achieved significant recognition, including being named to Deloitte's Fast 50™ and Fast 500™, and highlighted as a Canadian company to watch by The Globe and Mail and Financial Post.

About the Role

We are seeking a driven Business Development Representative (BDR) to join our expanding business development team. The ideal candidate is proactive, excels at initiating conversations, and learns from every interaction. Our BDRs often advance to Account Executive roles, making this an excellent opportunity for ambitious individuals aiming for career progression in sales. Your primary responsibilities will include researching and identifying prospective engineering leaders, engaging them in meaningful discussions, and generating qualified sales opportunities (SQLs and SAOs) for our Account Executives. While you can work autonomously, you will also collaborate with team members to refine outreach strategies. A willingness to learn about technical subjects and comfort with cold outreach to individuals at all organizational levels are essential.

Responsibilities

• Generate qualified sales pipeline and drive company growth by identifying, engaging, and qualifying potential customers through cold calls, emails, and social media outreach.
• Meet monthly and quarterly targets for Sales Qualified Leads (SQLs) and Sales Accepted Opportunities (SAOs).
• Serve as the initial point of contact for prospects, representing the brand's voice and values while identifying customer pain points and aligning them with CoLab's solutions.
• Conduct thorough research on target accounts to pinpoint key decision-makers and understand their strategic priorities, potential opportunities, and buying signals.
• Collaborate closely with Account Executives to schedule high-quality meetings and ensure seamless transitions for in-depth discovery and deal advancement.
• Maintain meticulous records of outreach activities and lead interactions within Salesforce and outreach tools, utilizing data to optimize strategies and ensure organization.
• Continuously enhance performance by actively seeking feedback, participating in coaching sessions, and developing both sales and technical expertise.

Requirements

• Proven experience in a Business Development Representative or similar role.
• Demonstrated confidence and executive presence when interacting with stakeholders at all levels, including senior management and C-suite executives.
• A strong passion for sales and a commitment to building pipeline and driving company growth, coupled with an entrepreneurial spirit and enthusiasm for outbound prospecting.
• Aptitude for creative problem-solving and adaptability, with a proactive approach and a view that challenges are opportunities for growth.
• Genuine interest and ability to grasp technical products and customer use cases, and to articulate their value proposition clearly and effectively.
• A team-oriented mindset with a strong sense of ownership, valuing both personal achievements and team success.
• High levels of self-motivation to achieve goals, commit to daily improvement, and make a tangible impact.
• Excellent written and verbal communication skills, emphasizing clarity, empathy, and persuasive communication.

Perks

• Attractive compensation package including commission and stock options.
• Comprehensive extended health and benefits package.
• Unlimited paid vacation days.
• RRSP matching program.
• Opportunities for career advancement into senior/management roles within Sales Development or other teams like Account Executive and Success.

Additional Information

This position requires regular travel to downtown Toronto.