Brand Manager

About C Krishniah Chetty Group of Jewellers

C. Krishniah Chetty Group of Jewellers is a distinguished jewellery retailer with a legacy spanning 155 years. Renowned for its high ethical standards and leadership in the Indian jewellery industry, the company serves a discerning clientele in Bangalore, India, and internationally. Operating from a prime location on Commercial Street, Bangalore, the family-managed business is celebrated for its customer-centric approach and holds the highest revenue among jewellers in Karnataka. As part of its expansion, the group is preparing to launch a new high-end jewellery store. Employees at C. Krishniah Chetty & Sons often enjoy long-term careers within a progressive, traditional, yet trendy corporate environment, working with exquisite jewellery, diamonds, and silverware.

Role & Responsibilities

The Brand Manager will be responsible for the comprehensive management of the brand's digital and social media presence. This includes developing and executing monthly content calendars, ensuring brand consistency across all platforms, and monitoring performance and engagement. The role involves conceptualizing and executing digital campaigns, identifying relevant cultural moments for brand participation, and coordinating with internal teams and external agencies for timely execution. Additionally, the Brand Manager will manage content shoots, oversee content production from ideation to delivery, and coordinate with various agencies (creative, media, influencer, production, digital), ensuring quality control and efficient execution. Strategic responsibilities include identifying opportunities for brand communication improvement, staying abreast of luxury, fashion, jewellery, retail, and social media trends, and proposing innovative content formats and collaborations. Close collaboration with the E-commerce team is essential to align marketing campaigns with online product availability, promotions, and digital platform execution.

Preferred Candidate Profile

The ideal candidate will possess 3-5 years of experience in brand management, social media, digital marketing, or content strategy, with a preference for prior experience in luxury retail, jewellery, fashion, beauty, or premium/lifestyle brands. A strong understanding of digital platforms such as Instagram, Google, LinkedIn, YouTube, Twitter/X, and Pinterest, along with the adaptability to new tools and trends, is required. Familiarity with tools like Canva, Meta Business Suite, Google Business Profile, and various scheduling/publishing platforms is necessary. The candidate should have an excellent aesthetic sense, a grasp of luxury communication, strong project management and coordination skills, and the ability to manage multiple campaigns concurrently. Excellent communication and presentation abilities, a proactive and organized nature, and a detail-oriented approach are crucial. The role requires comfort with both strategic planning and hands-on execution.

Additional Information

The company offers a progressive, traditional, yet trendy work environment. Employees often experience long-term career associations within the organization.