Visual Merchandiser

Role overview

As a Visual Merchandiser at H&M, you will help create a polished, inspiring, and consistent shopping experience by applying visual presentation standards and commercial excellence across the store. This role focuses on delivering visual styling, commercial set-up, and product presentation in line with brand and store guidelines. You will also stay informed about fashion trends and competitors, and use that knowledge to guide, coach, and develop store colleagues so the team can deliver a strong customer experience.

A day in the role

This position is varied and fast-moving, with responsibilities that may shift based on store needs, activation plans, and business priorities.

Customer sales and profit

• Support the overall OMNI shopping experience by maintaining visual and commercial presentation standards in the store.
• Act as a positive representative of both yourself and the H&M brand during customer-facing interactions.
• Plan and prioritize your workload alongside Store Management and the Area Visual Manager, adjusting to the store activation plan and changing business demands.
• Roll out and keep up the latest global campaigns and promotional activity according to brand standards and timelines.
• Monitor garment care and stock availability, and share input on allocation with Store Management and area partners.
• Review sales reports and KPIs, then identify visual and commercial opportunities together with the store management team.
• Take action to improve customer satisfaction and support sales, store targets, and budget follow-up.
• Follow OMNI service routines, store procedures, legal requirements, and team communication practices across all areas of the store.

Fashion and trend awareness

• Stay current on fashion trends, styles, products, brands, competitors, and influential voices in the market.
• Set aside time to build trend awareness, understand styling concepts and mood boards, and use that insight to improve presentation and help anticipate customer needs.

Team and development

• Share updates, inspiration, and education with the store team on seasonal shifts, fashion trends, visual standards, and in-store communication including price perception.
• Coach colleagues to strengthen their visual merchandising and commercial presentation skills in line with guidelines.
• Help establish daily routines and best practices that support a consistently high visual and commercial standard while maintaining strong customer service.
• Support and develop talent, and provide onboarding training to new colleagues.
• Plan and deliver visual and commercial upskilling sessions for yourself and the team.
• Complete the required Visual Competencies and Commercial 4 All learning based on regional and sales market development goals.
• Support Sales Market and Area teams with expansion and store project needs.

Visual and commercial execution

• Deliver visual styling and commercial presentation based on the commercial calendar, product allocation, store activation plan, trend direction, mood boards, and visual guidelines.
• Apply sample-picking best practices, including the use of stockroom garments, accessories, and shoes, to build clear trend stories and inspiring displays.
• Ensure windows and styling are executed to standard so the store feels both inspirational and commercially effective.
• Maintain commercial layout and fixtures to improve customer flow and support strong trend placement.
• Keep price signage balanced and accurate in windows and throughout the store in line with global strategy and market requirements.
• Work with Facilities Management to make sure lighting functions properly and highlights products and display features.
• Care for display forms and interior materials with sustainability in mind.
• Partner with the Area Visual Manager to keep store navigation current and aligned with the latest guidelines and store layout.
• Ensure sufficient sale and promotional materials, including POS items, are available according to local routines.
• Maintain a clean, organized, and safe sales floor and back-of-house area in line with local security standards.

Qualifications

The ideal candidate is creative, curious, proactive, flexible, and solution-oriented, with strong communication skills and the ability to work across functions to achieve results. A genuine interest in fashion, combined with leadership ability and practical visual/commercial experience in a dynamic retail setting, is important for success in this role.

About the company

H&M is a global fashion brand known for offering current styles, inspiration, designer collaborations, and wardrobe essentials at accessible prices, while aiming to do so in a sustainable way.

Additional information

Compensation: The expected base salary for this role is $48,100 to $55,315 per year.

EEOC Code: SLS

Pay status: Non-exempt, annual salary basis.

Important note: The responsibilities and qualifications listed here are not exhaustive, and additional duties may be assigned at the company’s discretion.

Accommodation: Reasonable accommodations are available for applicants with disabilities during the application or interview process.

Benefits

Employees receive access to extensive development opportunities, a staff discount across H&M Group brands, and participation in the H&M Incentive Program. Local benefits may include health-related coverage, assistance programs, paid leave, retirement support, commuter benefits, flexible spending options, and voluntary benefits. Listed examples include a 25% staff discount, medical/pharmacy/vision/dental coverage, employee assistance support, vacation, wellness, holiday and parental pay, 401K, and commuter benefits.

Inclusion and diversity

H&M Group is committed to maintaining workplaces that are inclusive, diverse, and equitable. The company values a workforce with varied backgrounds and perspectives and incorporates diversity considerations throughout recruitment.

Application guidance

To support a fair hiring process and reduce bias, applicants are asked not to include a cover letter.