CRM Executive

Job overview

The CRM Executive is responsible for nurturing the group’s customer relationships, keeping customers satisfied, and strengthening long-term engagement. The role supports customer loyalty, helps improve the overall customer experience, and contributes to business growth.

Key responsibilities

• Keep the customer records accurate, current, and well-organized.
• Divide the customer base into segments to support focused marketing activity.
• Interact with customers across phone, email, and social media channels.
• Respond quickly and professionally to questions, concerns, and feedback.
• Share product details, handle issues, and maintain a strong level of customer satisfaction.
• Run customer engagement initiatives such as loyalty schemes, newsletters, and surveys.
• Work with the sales team to spot opportunities for upselling and cross-selling.
• Review customer data to identify patterns, trends, and useful insights.
• Apply data-backed findings to strengthen customer engagement and CRM practices.
• Prepare regular updates on engagement levels, satisfaction, and sales outcomes.
• Share insights and recommendations with the management team.
• Handle customer questions and resolve complaints.
• Support the assessment of marketing activities developed by the CVM team.
• Follow company values in day-to-day work and use good judgment when making decisions.
• Carry out any additional duties assigned by management based on business requirements.

Requirements

• 1 to 3 years of relevant experience is preferred.
• High school diploma.
• Strong verbal and written communication skills, along with solid interpersonal ability.
• Good problem-solving and decision-making capability.
• Hands-on knowledge of CRM tools and Microsoft Office Suite.
• Comfortable working with data and using insights to guide action.
• Strong organization skills and careful attention to detail.
• Capable of working independently as well as collaboratively.
• Experience in a contact center or call center environment is suitable for this role.

Additional information

This position is based in Deira, Dubai, United Arab Emirates.