Content Coordinator

Role Overview

As a Content Coordinator, you will be responsible for organizing and managing CRM content across multiple channels. Your work will include making sure content is correctly configured in automation systems and maintaining high standards for copy quality through writing, translating, checking, and reviewing adapted content.

This position is on-site, reports to the Marketing Manager, and is based at the Toronto Support Office.

Key Responsibilities

• Manage CRM content across channels such as email, push notifications, and, where relevant, SMS and WhatsApp, along with local owned social channels and marketplaces when needed.
• Set up locally planned CRM communications in the marketing automation platform according to the approved plan, using existing content blocks as the foundation.
• Handle marketing copy by creating or commissioning tactical copy, arranging translations, and checking translated versions across channels when required.
• Review and approve content changes and adaptations across channels where applicable.

Qualifications

• A degree in Marketing, Communications, or a similar discipline, or an equivalent combination of education and experience.
• Ability to stay organized and handle several workstreams at once.
• Excellent language and writing-related skills.
• Comfort using creative and standard office software tools.
• Fluency in English and at least one local language; in multilingual sales markets, knowledge of at least two local languages is preferred.
• At least 3 years of experience in content management, copy editing, and proofreading, ideally in the fashion sector.
• Experience managing content for media platforms.

Additional Information

H&M emphasizes inclusion and welcomes people from many backgrounds, including race, ethnicity, gender, age, religion, sexual orientation, and disability. The company describes itself as values-driven, guided by seven core values that have shaped its success for more than 75 years. Colleagues can connect through Colleague Resource Groups for community and networking. The workplace encourages individuality and self-expression. Employees also receive access to a large global talent network with broad opportunities for growth, along with an employee discount at H&M, & Other Stories, and COS.

Compensation and Employment Details

The stated salary is $78,400. This is a salaried, exempt position. The posting notes that actual compensation may vary based on candidate qualifications and may change in the future. The role description is not exhaustive, and additional duties may be assigned at the company’s discretion.