Marketing Coordinator

About Rocky TalkieRocky Talkie launched in 2019 with its signature product, a backcountry radio made for climbers and skiers. Since then, Rocky Talkie has launched multiple best-in-class products and has grown quickly in the handheld radio industry. We are committed to making easy-to-use, durable, high-performance products for the backcountry and to supporting our customers. Rocky Talkie has a rapidly growing base of happy customers in North America and recently expanded to the EU. We design our products for use in extreme conditions, and our radios have been adopted by a wide variety of outdoor enthusiasts and commercial applications. We have a small, passionate, and highly motivated team with a deep understanding of our customers and outdoor communications. We would love your help in bringing Rocky Talkie to a new generation of customers.Our team is driven every day by the belief that better communication in the backcountry will save lives. As part of this mission, we donate $2 per radio sold to search-and-rescue teams across the country.The OpportunityThis role is for a highly organized marketer who enjoys bringing complex projects to life and ensuring great ideas become great execution. You'll work closely with brand, creative, product, operations, and external partners to coordinate and execute marketing initiatives that help Rocky Talkie reach new customers and better serve existing ones.This role provides support across our marketing execution, with a focus on four core areas: campaign management, website and marketplace management, project management and coordination, and performance reporting.Rocky Talkie operates in a category where trust, reliability, and education matter. Our customers depend on our products in environments where communication is critical, and the marketing programs that support our products should reflect the same level of thoughtfulness, precision, and attention to detail.You'll help bring campaigns to life across every customer touchpoint, from product launches and promotional campaigns to email marketing, website content, retail initiatives, and partnerships.As Rocky Talkie grows into new markets, activities, and professional use cases, the complexity of our marketing efforts continues to increase. Success in this role requires balancing strategic thinking with exceptional project management and execution. The ideal candidate enjoys creating structure, coordinating teams, and ensuring important work gets across the finish line.As a small team, every role at Rocky Talkie is highly entrepreneurial. This position requires someone who is comfortable owning projects, solving problems independently, and contributing wherever needed to support the broader marketing team.ResponsibilitiesCampaign ManagementCoordinate with the internal brand and creative teams and agency partners to plan and execute marketing campaigns across paid media, email, affiliate, and partner channelsHelp manage promotional calendars and campaign timelines across multiple concurrent initiativesCoordinate the development and delivery of creative assets with internal team members and external partnersWork closely with internal stakeholders and external partners to ensure campaigns launch on schedule and align with broader business objectivesWebsite & Marketplace ManagementMaintain, optimize, and merchandise Rocky Talkie's digital storefronts across Shopify, Amazon, and other channelsCoordinate updates to product pages, landing pages, navigation, promotional content, educational resources, business listings, and merchandising placementsWork closely with brand, creative, and product teams to ensure product information, imagery, and messaging remain accurate and up to dateSupport the creation, testing, and optimization of website content to improve customer experience and conversion ratesManage updates to Amazon listings, A+ content, storefronts, product imagery, and other marketplace assetsHelp identify opportunities for experimentation through A/B testing, content improvements, and merchandising adjustmentsMonitor website and marketplace performance to identify issues, opportunities, and areas for continuous improvementProject Management & CoordinationManage the systems, processes, and project workflows that keep the marketing team operating efficientlyIdentify opportunities to improve team processes, communication, and project management as the company growsIdentify potential roadblocks, communicate risks, and help teams proactively solve problems before they impact executionCoordinate external agencies, freelancers, vendors, and marketing partners to ensure projects are completed on time and to a high standardReporting & InsightsMaintain regular reporting cadences and marketing performance dashboardsAnalyze campaign, website, and sales performance to identify trends and opportunitiesConduct competitor research and monitor market activity to help inform marketing decisionsTranslate data into clear recommendations and actionable insights for leadership and the broader teamWhat Success Looks LikeMarketing campaigns consistently execute on time, on brand, and with a high level of quality across channelsRocky Talkie's website, Amazon listings, and other digital storefronts remain accurate, optimized, and continuously improving through thoughtful testing and merchandisingCross-functional projects move smoothly from concept to completion, with clear communication, strong accountability, and minimal operational bottlenecksLeadership has access to timely, accurate reporting and actionable insights that help inform marketing and business decisionsThe marketing team operates efficiently through strong project management, clear processes, and effective coordination with internal teams, agencies, and external partnersAs Rocky Talkie grows, marketing complexity increases without creating confusion, missed deadlines, or breakdowns in executionWhy Join Rocky TalkieYou'll have a meaningful influence on how a growing outdoor brand reaches and serves its customers. This role offers the opportunity to help scale a category-leading company, improve how teams work together, and contribute to a mission rooted in safety, performance, and respect for the people who rely on our gear.Requirements2-5+ years of experience in marketing, project management, e-commerce, or related rolesExperience coordinating and executing multi-channel marketing campaignsStrong organizational and project management skillsProven attention to detail and follow-through across multiple concurrent initiativesComfort working cross-functionally and driving projects to completionExcellent written and verbal communication skillsExperience working with marketing analytics, reporting tools, and performance dataExtra consideration given to candidates with experience in consumer electronics, outdoor industry, e-commerce, or technical products.Preferred Tools & PlatformsExperience with some or all of the following platforms is a plus:Shopify Amazon Seller Central Google Merchant CenterMeta Ads Google AdsTikTok Ads Affiliate marketing platforms (Impact, ShareASale, AvantLink, etc)Klaviyo or similar email marketing platformsGoogle Analytics (GA4)Microsoft Excel and Google SheetsBenefitsHealthcare Plan (Medical, Dental, and Vision)Retirement Plan with MatchingPaid Time Off (Vacation, Sick, and Holidays)Paid Family Leave (Maternity, Paternity)Paid Short Term & Long Term DisabilityPerformance-Based BonusAnd of course, plenty of Rocky Talkie gear to fuel your next adventure!Salary Range: $70,000 - $80,000 annually, plus eligibility for a performance-based bonus. Final compensation will depend on experience, skills, and alignment with the role. We offer health insurance, short term/long term disability, 401K matching, PTO and more!Applications will be reviewed on a rolling basis. We anticipate accepting applications until June 21, 2026, though the position may close earlier if a strong candidate is identified. Applicants are not required to disclose their age or dates of schooling in their resumes.Please mention the word **IMPECCABLE** and tag RODguMTk4Ljk5LjE0Mw== when applying to show you read the job post completely (#RODguMTk4Ljk5LjE0Mw==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.