Executive Sales Representative - Horeca

About the company

Better Basket Group (BBG) is a major Qatar-based distributor of health-oriented food brands and premium snack items. The business helps international-quality products reach local retail shelves and supports the market through strong warehousing, live inventory visibility, and logistics that manage the flow from receipt to sale.

BBG operates with high standards for safety and reliability. Its facilities and processes are aligned with HACCP and certified to ISO 9001 and ISO 45001, and the company uses modern warehouse management systems to keep operations efficient and controlled. The organization’s broader mission is to promote healthier living by making a wide range of food choices available to customers in Qatar.

Role overview

This is a full-time, on-site sales position in Doha, Qatar, centered on the Horeca channel, covering hotels, restaurants, cafes, and catering businesses. The role is responsible for expanding BBG’s customer base, strengthening brand visibility, and driving revenue across the company’s health food and snack portfolio.

What you will do

You will identify and pursue new Horeca prospects, maintain and grow current accounts, and work toward sales goals. The job includes visiting customers regularly, showcasing product lines, agreeing on pricing and contract terms within company policy, and making sure orders move smoothly with support from logistics and warehouse teams. You will also track market movements, competitor activity, and customer input to help shape sales plans and promotions. In addition, you will keep sales records up to date, participate in relevant industry events when required, and work with internal teams to ensure customers receive strong service.

Qualifications and experience

The ideal candidate should bring proven B2B sales experience in the Horeca or food and beverage sector, preferably in distribution or FMCG. Strong account handling and relationship-building abilities are important, along with the confidence to negotiate, present products, and communicate effectively with decision-makers in hotels, restaurants, and cafes.

A good grasp of sales pipelines, forecasting, and basic CRM or sales reporting tools is needed. Familiarity with food safety and quality systems such as HACCP and ISO-based operations will be considered an advantage. The role also calls for a self-driven, target-oriented professional who can work independently in a field-based environment.

English fluency is required, and knowledge of Arabic or other languages relevant to the Qatar market is an added benefit. A valid Qatar driving license is necessary, along with readiness to travel within Doha and nearby areas for client meetings. A diploma or bachelor’s degree in Business, Marketing, Hospitality Management, or a related discipline is preferred.

Additional information

This is an on-site position in Doha, Qatar. The role is focused on field sales and customer engagement across the Horeca sector.