Performance Marketing Specialist

Role overview

Unacademy is seeking a results-focused Performance Marketing Specialist to drive user acquisition through data-led campaign strategy and execution. This position centers on running end-to-end marketing funnels with strong attention to unit economics, return on investment, and conversion optimization. The ideal candidate will be comfortable translating business targets into scalable acquisition systems.

Key responsibilities

• Design, launch, and continually improve paid campaigns across multiple channels, with primary focus on Meta and Google Ads, for both new product launches and always-on funnels.
• Own large advertising budgets while monitoring cost of acquisition, click-through rate, and overall return on investment to keep performance aligned with target unit economics.
• Partner with creative and web teams to lift landing page conversion rates and strengthen ad creative performance, including hook rate and CTR.
• Share daily and weekly performance updates, and provide clear analysis on the drivers behind metric movement rather than only reporting raw numbers.
• Plan and run structured A/B tests across creatives, audiences, and landing pages to identify the strongest combinations and scale them efficiently.
• Prepare monthly performance marketing reports.
• Coordinate with sales, operations, brand, and category teams to support growth and revenue goals.
• Work with the finance team to ensure regular settlement of claims.
• Manage and coordinate relationships with affiliate partners.

Required qualifications

• Strong hands-on experience managing performance marketing campaigns end to end.
• Advanced working knowledge of Meta Ads Manager and Google Ads.
• Practical experience with Google Tag Manager, GA4, and AppsFlyer for conversion tracking and event measurement.
• Exposure to Google Universal App Campaigns is an added advantage.
• Ability to analyze campaign data, understand funnel behavior, and turn insights into action.
• Experience working with cross-functional teams in a fast-paced growth environment.
• Background in Performance Marketing, Growth Marketing, or App Marketing.
• Comfort managing campaigns across Google Ads formats such as UAC, Demand Gen, Performance Max, and Search, as well as Meta campaigns including Advantage+ App Campaigns and sales campaigns.

Experience

The role calls for 4 to 5 years of relevant experience.

Location

This is an on-site role based in Bengaluru, Karnataka, India.