Lead Associate - Content and Quality

About the company

Myntra is one of India’s leading fashion and lifestyle destinations, combining technology with creative commerce. The organization is known for shaping new possibilities in fashion e-commerce and encouraging bold ideas, quick execution, and collaborative teamwork.

Built on a culture of meritocracy, equal opportunity, curiosity, and empowerment, Myntra offers a challenging but energetic workplace where teams are given the tools and space to innovate. The company continues to evolve from its beginnings in 2007 and is looking for people who want to grow along with it.

Role overview

This position focuses on maintaining the highest standards for product content and quality across the platform. The role is responsible for ensuring that product detail pages present accurate, consistent, and visually strong information that improves discovery, reduces friction, and supports conversion.

Core responsibilities

• Take ownership of product content quality, ensuring that every product page reflects the right tone, accurate information, and strong visual presentation.
• Maintain consistency and data accuracy across product detail pages, with a focus on premium aesthetic standards.
• Guide the creation of persuasive product descriptions, detailed size information, accurate material details, and advanced rich-media experiences such as high-resolution visuals, 3D views, and styling videos.
• Work with SEO and product teams to improve content structure for internal search relevance, navigation filtering, and external search performance.
• Lead the platform-first content agenda by identifying and applying new cataloging and presentation practices ahead of competitors.
• Drive experimentation and scale-up of immersive media formats that help customers better understand fit, fabric, and actual product appearance, with the aim of improving return outcomes.
• Perform regular competitive benchmarking across major domestic and global e-commerce platforms to study content structure, user experience, and presentation innovations.
• Identify content and visual presentation gaps versus competitors and set up workflows to close those gaps quickly.
• Coordinate with category teams, studio and production partners, product technology, and onboarding brands to improve turnaround and delivery timelines.
• Create and enforce content standards and working guidelines for internal teams and marketplace sellers.

Work culture

The role sits within a fast-moving, young, and dynamic environment where initiative, innovation, and collaboration are strongly valued.