Store Manager

Role overview

The Store Manager is accountable for the store’s profit and loss performance and for growing revenue through smooth store operations, high-quality customer service, strong team motivation, and compliance with company standards.

Education required

A graduation or post-graduation qualification is needed for this position.

Key responsibilities

• Prepare store-level sales targets and quotas that support overall business goals.
• Track and manage gross margin, stock on hand, category and brand mix, discount levels, and related business indicators according to the operating plan.
• Put in place standards for output, productivity, quality, and customer service, and ensure they are followed.
• Suggest product ranges and keep the merchandise assortment balanced and suitable for store demand.
• Increase sales, improve margin, control shrinkage, manage inventory, and optimize costs.
• Oversee commercial operations and statutory/regulatory compliance.
• Monitor team performance and encourage collaboration within the store staff.
• Spot future talent and help build capability for important roles.
• Review customer feedback and turn it into service and process improvements.
• Keep track of competitors and handle customer issues or escalations effectively.
• Plan and execute local events and promotional activities in line with the marketing calendar.
• Encourage a customer-first culture across the store.

Performance measures

• Business management metrics such as gross margin, stock on hand, and category/brand mix.
• Discount control.
• Brand share.
• Finance-related execution including paper/card VM implementation.
• Delivery against targets for numbers, revenue achievement, conversion, attachment, and end-of-life performance.
• Customer experience indicators such as VOC participation, scores, SQA, complaints, and loyalty cards.
• People management outcomes.
• Business understanding with focus on profitability and competition.
• Jio business metrics including activations, recharges, and CAF rejections.

Required competencies

• Operational effectiveness.
• Financial management.
• Analytical thinking and problem-solving.
• Results-driven execution.
• Self-improvement mindset.
• Emotional intelligence.
• Customer service orientation.
• People leadership.
• Clear communication.
• Teamwork and collaboration.