Creative Strategy Lead

Role overview

This position is for a Creative Strategy Lead to join a Sydney-based performance agency partnership in the Greater Sydney Area. The role sits within a full-service digital agency environment and is designed for someone who can combine big-picture brand thinking with hands-on creative direction. The focus is on strategic development, strong writing, and turning ideas into clear, commercially effective creative work.

The team works with major brands across performance marketing, campaign strategy, content, and integrated creative projects. The emphasis is on meaningful execution and real business impact rather than surface-level CV claims.

What the role involves

The Creative Strategy Lead acts as the link between creative direction and delivery. Working closely with the Creative Director as well as creative and delivery teams, the person in this role ensures strategy carries through every stage of a project, from concept to final output.

You will help define brand direction, guide messaging and creative development, and move comfortably between long-term campaign thinking and fast, sharp copywriting when needed. The role is centered on strategic creative development, not day-to-day paid social operations.

Example project scope

• Designing large-scale creative strategy for global brands across several markets and channels
• Creating long-running campaign narratives and content strategies for entertainment and culture-led clients
• Shaping performance creative ideas and user-generated content campaigns for paid social channels
• Developing strategic frameworks, messaging routes, creative territories, and brief documents

Success measures

Success in this role means clients trust the strategic direction and feel confident in the thinking from the first idea through to delivery. Clear briefs should help internal teams work efficiently, while the work itself should stand out for both creative quality and commercial effectiveness. You should also be able to present ideas clearly, lead strategic discussions, and win client support for ambitious creative directions.

About you

The ideal candidate is a strong writer, strategic thinker, and collaborative creative partner with experience building campaigns that connect with audiences and drive outcomes. An agency or creative studio background is likely, especially in integrated campaigns, brand strategy, performance creative, or content development.

You should be comfortable working with designers, editors, motion specialists, and other creative collaborators, while also managing complex projects with multiple stakeholders. A solid understanding of digital culture, modern storytelling, and contemporary content formats is important. Experience contributing to pitch decks, strategic presentations, and client-facing materials will be valuable.

Additional information

This is a Sydney-based, onsite full-time role. The salary is stated to be competitive and aligned with the level of experience expected for the position, although no exact figure was provided.

Application instructions

Applicants are asked to send a CV along with examples of their strongest work and to share a project they are especially proud of. The hiring team is looking to review your strategic thinking as well as the final result.