Associate - Category Marketing

About the roleAs an Associate in Category & Program Marketing, you will drive marketing initiatives end to end for important categories. Your work will cover everything from planning brand introductions and launch programs to executing go-to-market campaigns and tracking ongoing performance. In this role, you will connect product, growth, creative, and brand teams, helping each initiative move with clarity, structure, and ownership.Program managementTake charge of the complete category marketing calendar, covering brand launches, seasonal campaigns, and topical promotions from brief stage through final execution.Create and update project trackers and run weekly cross-functional check-ins with the right stakeholders.Set up standard operating processes for cross-team initiatives so responsibilities are clearly defined across creative, technology, brand, and growth groups.Conduct post-launch reviews after major campaigns and feed the learnings into future planning.Go-to-market planning and brand launchesLead launch planning for new brands and category additions, including defining objectives, timelines, channel mix, and success measures.Coordinate pre-launch, launch, and post-launch activities across internal teams and external brand partners so every deliverable is completed on time and aligned to the brief.Prepare GTM briefs and launch playbooks that can be reused and scaled across the category portfolio.Oversee brand onboarding on the platform, including exclusive launches, hero campaign moments, and co-marketing commitments.Category growth strategyPlan and run integrated marketing campaigns that support category goals for GMV, average order value, and conversion.Spot growth opportunities using customer insights, competitor benchmarking, and market trend review.Own traffic delivery across organic and paid channels, while resolving merchandising, launch, and day-to-day operational issues as needed.Work with the Analytics team to investigate category session trends, identify root causes, and turn findings into practical recommendations.Digital marketing and on-app experiencePartner with performance marketing teams to execute category-focused paid campaigns on Google, Meta, and Instagram.Collaborate with the growth team on external platform campaigns and with the central storefront team to ensure on-app merchandising supports campaign and brand priorities.Plan and deliver monthly topical activations with the activations team.Build and execute social media marketing plans alongside the social team.Identify, brief, and manage influencer and creator partnerships that align with category priorities, taking ownership from start to finish.Stakeholder managementServe as the main contact for category, creative, monetization, central store, and external brand partner teams across campaign and launch work.Keep leadership informed with timely updates on progress, performance, and risks.Build effective working relationships with internal teams and external vendors to support smooth, high-quality execution.Data, reporting, and customer engagementUse Excel and BI tools to track campaign performance, evaluate ROI, and prepare weekly and monthly category reports.Design retention campaigns and personalized customer journeys based on segmentation.Convert performance data into clear insights that help shape GTM strategy and future planning.Qualifications and experienceA bachelor's degree in Marketing, Business, or a similar field is required; an MBA is preferred.2 to 4 years of experience in e-commerce, retail, or integrated marketing is needed.Strong command of Microsoft Excel, including pivot tables and VLOOKUP, along with familiarity with BI dashboards.Excellent written and spoken communication skills, with the ability to work effectively across all levels of the organization.Exposure to Google Trends, CRM tools, or marketing automation platforms is a plus.