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Role overview

tix.africa is hiring an energetic and goal-oriented Business Development Associate in Ghana. This position is centered on revenue growth through new client acquisition in the events space. The person in this role will identify prospects, approach event organisers and partners, present the platform confidently, and convert interest into signed business.

The role is suited to someone who enjoys a fast-moving environment, has a strong commercial mindset, and is motivated by helping creators and event businesses deliver memorable experiences.

Key responsibilities

Manage the complete sales process, from prospecting and first contact through to deal closure.
Find, evaluate, and bring on board event organisers, venues, and corporate clients for ticketing and event management services.
Run engaging product demonstrations and presentations that clearly communicate the platform’s value.
Create and implement outreach plans that expand the sales pipeline and bring in new customers.
Work closely with marketing and operations teams to support smooth onboarding and service delivery.
Maintain strong client relationships and share customer feedback that can help improve the product and user experience.
Record outreach activity, pipeline status, and won deals accurately in CRM systems.
Track developments in Ghana’s events, entertainment, and ticketing markets.

What you will gain

Practical exposure to the full sales cycle, from prospecting to closing.
Experience in identifying, qualifying, and converting high-value customers.
Insight into aligning sales execution with marketing and operations for smoother onboarding.
Hands-on use of CRM tools and sales analytics for tracking performance and forecasting.

Requirements

At least 2 years of experience in business development, sales, or account management, ideally in events, entertainment, technology, or SaaS.
A proven history of achieving or surpassing sales targets.
Good understanding of Ghana’s events ecosystem and an existing professional network in the space.
Strong collaboration skills and the ability to work with leadership, marketing, operations, and other teams.
Excellent written, spoken, and presentation communication skills.
Highly organised, self-driven, and able to work independently while taking full ownership of outcomes.
Comfortable working with CRM platforms and managing sales pipelines.
Genuine interest in events, technology, and building tools that support creators.
Strong focus on accuracy, consistency, and attention to detail.

Benefits

Remote working flexibility.
Base salary with commission tied to closed deals.
Health insurance coverage for you and your dependents.
Work tools provided by the company.
Learning allowance for personal and professional development.
Supportive and collaborative team environment.

Location

This role is based in Ghana, with remote working available. The listing also references Accra, Ghana and Tema, Greater Accra Region, Ghana.

Additional information

This is a full-time sales role focused on expanding the company’s presence in Ghana’s events industry. The compensation details are described as a competitive base pay plus commission, but no fixed salary figure is provided.

Business Development Associate