Added by Broxer_Admin in SEO, Strategy
Anytime you conduct a search on Google, one of the first listings that come up is usually a Wikipedia page. You can easily try this for yourself by searching for just about any celebrity or well-known brand. Chances are, one of the top results in the search listings will be from Wikipedia. Although you may not realize it, you can also create a Wikipedia page for your business, helping to tap into this amazing marketing opportunity.
Keep reading to learn more about how a Wikipedia page can benefit your business and how you can create a page that gets results. Let’s begin by learning about what Wikipedia is and how it works.
At its core, Wikipedia is little more than an encyclopedia of knowledge that is built through a collaborative effort by everyday people. The content for the site is not created by writers that are hired by the company. Instead, the content is created by individual users, all working together to create an accurate, informative site.
When used correctly, it can also be a powerful tool to add to your marketing arsenal.
Below are some tips from some Wikipedia editors for hire on how to put this site to work for your business.
Having your own Wikipedia page can benefit your business in many ways including the following:
* You have a chance to edit the information that is posted about your business, allowing you to customize your content so that it reflects your business in the best possible light.
* Having a Wikipedia page gives your brand instant credibility and can go a long way toward boosting your reputation.
* Wikipedia is one of the most well-respected sites on the Internet. When your company is listed on the site, some of that respect transfers to your business, building a level of trust with users that is almost impossible to achieve any other way.
*When used correctly, a Wikipedia page can result in additional sales and can make your website easier to find in the search engines.
Wikipedia pages usually show up in some of the most coveted spots in the search results on Google. Typically, when you search, a Wikipedia page will come up somewhere in the top four or five results. Having your own Wikipedia page helps populate the top listings on Google with content that is directly related to your business. This can dramatically increase your company’s online presence.
Wikipedia has very specific rules regarding the type of content that can be posted. If you fail to follow these rules, your page could get removed. One of the primary things to remember is that you can’t post content that is promotional or that shows bias on this particular platform.
Following the rules is of the utmost importance. Use the following step-by-step guide to create a page that will not only benefit your business, but that will also pass Wikipedia’s strict rules and standards.
The idea is to use citations from outside resources since this helps show that your company is well-known. Whatever you do, don’t use any type of language that could be seen as promotional when creating your content. If there aren’t already a lot of articles published about your business, you can begin expanding your online reach by sending out press releases or publishing other similar types of content before building your Wikipedia page.
Avoid promoting your company at all costs. Wikipedia is so strongly against self-promotion that they tend to delete company pages that are created by the owner of the company or by the company itself.
To avoid this problem, you may want to consider hiring an outside expert to help you build your Wikipedia page. Working with someone else can improve the chances of your page surviving without being deleted.
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